Introduction

Discipline

Communication Management

Program

Master's Degree Program

Year Established

2020

Qualification Awarded

Master of Strategic Communication

Awarding Institution

Universiti Tunku Abdul Rahman

Recognition of Qualification

Malaysian Qualifications Agency (MQA)

Course Duration

1 year

Intake

January, May, September

Class Location

UTAR Kampar Campus (Perak)

Course Syllabus

Major Subjects

STATISTICAL METHODS FOR STRATEGIC COMMUNICATION
PROJECT WRITING
AUDIENCE ANALYSIS
CRISIS COMMUNICATION
MEDIA AND COMMUNICATION THEORY
MEDIA LAW, ETHICS & REGULATIONS
PROFESSIONAL PRACTICE AND PRESENTATION
AMPAIGN DESIGN & IMPLEMENTATION
STRATEGIC PUBLIC RELATIONS
CAPSTONE PROJECT

Entry Requirement

1) A Bachelor's Degree with Honours and CGPA of 2.75 and above or a Bachelor's Degree with CGPA of 2.75 and
above, in a related field from UTAR; or
2) A Bachelor's Degree with Honours and CGPA of 2.50 and above but less than 2.75 or a Bachelor's Degree with
CGPA of 2.50 and above but less than 2.75 in a related field from UTAR and subjected to rigorous internal
assessment; or
3) A Bachelor's Degree with Honours and CGPA of 2.00 and above but less than 2.50 or a Bachelor's Degree with
CGPA of 2.00 and above but less than 2.50 in a related field from UTAR, show evidence of at least five (5)
years of relevant working experience and subjected to rigorous internal assessment; or
4) Any other academic qualifications equivalent to (a) or (b) or (c) from another recognised
University/Institution, as approved by the Senate.

"Five (5) years working or research experience" means any working or research experience after obtaining the qualification which period shall also include practical training and any industrial attachment.

Course Fees

Budget

< RM20000 (estimated total amount of the tuition and miscellaneous fees for the entire program)

Tuition Fee

RM19,410

Application Fee

RM60

The fee listed above is only for reference. For the actual information of the tuition fees, please click here to inquire.

Course Inquiry

Programme enquiry, please email to: postgrad@utar.edu.my