公共关系学

学士课程

传播学士（荣誉学位）公共关系

拉曼大学

马来西亚学术资格鉴定机构

3 年

January, May, October

• 拉曼大学（金宝校区）

Year 1
Advertising Copy Writing
Co-curriculum
Communication Skills in Public Relations
Communicative English
Design for Media
Elective Unit
Interpersonal Communication
Introduction to Advertising
Introduction to Mass Communication
Media Planning
MPU1*
MPU3
Public Relations
Public Relations Writing
Sun Zi's Art of War and Business Strategies

Year 2
Advanced Public Relations Writing
Brand Management
Communication Research Methods
Communication Theories
Corporate Social Responsibility
Creative Strategy for Advertising
Crisis Management in Public Relations
Digital Communication Technology
Integrated Marketing Communication
Media Law and Ethics
MPU1**
National Language/Other Languages

Year 3
Event Management
Event Planning
Final Year Project 1
Final Year Project 2
Industrial Training
Organisational Communication
Public Relations Practices
Social Media for Public Relations