Universiti Tunku Abdul Rahman
Universiti Tunku Abdul Rahman

Universiti Tunku Abdul Rahman


Bachelor of Communication (Hons) Public Relations


Public Relation
Bachelor's Degree Program
Qualification Awarded
Bachelor of Communication (Hons) Public Relations
Awarding Institution
Universiti Tunku Abdul Rahman
Recognition of Qualification
Malaysian Qualifications Agency (MQA)
Course Duration
3 years
January, May, October
Class Location
  • UTAR Kampar Campus (Perak)

Course Syllabus

Major Subjects
Year 1
Advertising Copy Writing
Communication Skills in Public Relations
Communicative English
Design for Media
Elective Unit
Interpersonal Communication
Introduction to Advertising
Introduction to Mass Communication
Media Planning
Public Relations
Public Relations Writing
Sun Zi's Art of War and Business Strategies

Year 2
Advanced Public Relations Writing
Brand Management
Communication Research Methods
Communication Theories
Corporate Social Responsibility
Creative Strategy for Advertising
Crisis Management in Public Relations
Digital Communication Technology
Integrated Marketing Communication
Media Law and Ethics
National Language/Other Languages

Year 3
Event Management
Event Planning
Final Year Project 1
Final Year Project 2
Industrial Training
Organisational Communication
Public Relations Practices
Social Media for Public Relations

Entry Requirement

1. STPM: Grade C in 2 or 3 in the relevant subjects, depending on degree programmes
2. UEC: Grade B in 5 relevant subjects
3. A-Level: Grade E in 2 or 3 in the relevant subjects
4. SAM: ATAR 70 and Grade B in at least 2 relevant subjects
5. CPU: An average of 70% in 6 relevant subjects
6. UTAR Foundation Programme
7. Matriculation Certificate, Ministry of Education
8. Foundation/Diploma qualifications in the relevant fields
9. Other recognised equivalent qualifications

Course Fees

< RM50000 (estimated total amount of the tuition and miscellaneous fees for the entire program)
Tuition Fee
Application Fee

The fee listed above is only for reference. For the actual information of the tuition fees, please click here to inquire.

Course Inquiry

Please email to: enquiry@utar.edu.my

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