Universiti Tunku Abdul Rahman
Universiti Tunku Abdul Rahman

Universiti Tunku Abdul Rahman


Bachelor of Business Administration (Hons) Tourism Destination Marketing


Cultural Creative Industry Marketing
Bachelor's Degree Program
Qualification Awarded
Bachelor of Business Administration (Hons) Tourism Destination Marketing
Awarding Institution
Universiti Tunku Abdul Rahman
Recognition of Qualification
Malaysian Qualifications Agency (MQA)
Course Duration
3 years
January, May, October
Class Location
  • UTAR Kampar Campus (Perak)

Course Syllabus

Major Subjects
Year 1
Accounting in Practice
Consumer Behaviour
Corporate and Business Law
English for Business
Management Principles
Marketing for Tourism and Hospitality
Organisational Behaviour
Principles of Marketing
Quantitative Techniques I
Quantitative Techniques II
Tourism Management
Tourism Principles, Practices and Philosophies
Year 2
Applied e-Commerce
Brand Strategy
Business Research
Elective I
English for Management
Global Marketing
Hospitality Service
Social and Cultural Impacts of Tourism
Sun Zi's Art of War and Business Strategies
Tourism and the Environment
Year 3
Business Ethics
Digital Marketing
Elective II
Event Management
Industrial Training
National Language/Other Languages
Research Project
Safety and Security for Tourism Destination
Service Management
Tourism Planning and Policy

Entry Requirement

1. STPM: Grade C in 2 or 3 in the relevant subjects, depending on degree programmes
2. UEC: Grade B in 5 relevant subjects
3. A-Level: Grade E in 2 or 3 in the relevant subjects
4. SAM: ATAR 70 and Grade B in at least 2 relevant subjects
5. CPU: An average of 70% in 6 relevant subjects
6. UTAR Foundation Programme
7. Matriculation Certificate, Ministry of Education
8. Foundation/Diploma qualifications in the relevant fields
9. Other recognised equivalent qualifications

Course Fees

< RM50000 (estimated total amount of the tuition and miscellaneous fees for the entire program)
Tuition Fee
Application Fee

The fee listed above is only for reference. For the actual information of the tuition fees, please click here to inquire.

Course Inquiry

Please email to: enquiry@utar.edu.my

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