Introduction

Discipline

Cultural Creative Industry Marketing

Program

Bachelor's Degree Program

Qualification Awarded

Bachelor of Business Administration (Hons) Tourism Destination Marketing

Awarding Institution

Universiti Tunku Abdul Rahman

Recognition of Qualification

Malaysian Qualifications Agency (MQA)

Course Duration

3 years

Intake

January, May, October

Class Location

UTAR Kampar Campus (Perak)

Course Syllabus

Major Subjects

Year 1
Accounting in Practice
Consumer Behaviour
Corporate and Business Law
Economics
English for Business
Management Principles
Marketing for Tourism and Hospitality
MPU1*
MPU1**
Organisational Behaviour
Principles of Marketing
Quantitative Techniques I
Quantitative Techniques II
Tourism Management
Tourism Principles, Practices and Philosophies
Year 2
Applied e-Commerce
Brand Strategy
Business Research
Co-curriculum
Elective I
English for Management
Global Marketing
Hospitality Service
Social and Cultural Impacts of Tourism
Sun Zi's Art of War and Business Strategies
Tourism and the Environment
Year 3
Business Ethics
Digital Marketing
Elective II
Entrepreneurship
Event Management
Industrial Training
MPU 3
National Language/Other Languages
Research Project
Safety and Security for Tourism Destination
Service Management
Tourism Planning and Policy

Entry Requirement

1. STPM: Grade C in 2 or 3 in the relevant subjects, depending on degree programmes
2. UEC: Grade B in 5 relevant subjects
3. A-Level: Grade E in 2 or 3 in the relevant subjects
4. SAM: ATAR 70 and Grade B in at least 2 relevant subjects
5. CPU: An average of 70% in 6 relevant subjects
6. UTAR Foundation Programme
7. Matriculation Certificate, Ministry of Education
8. Foundation/Diploma qualifications in the relevant fields
9. Other recognised equivalent qualifications

Course Fees

Budget

< RM50000 (estimated total amount of the tuition and miscellaneous fees for the entire program)

Tuition Fee

RM47,650

Application Fee

RM60

The fee listed above is only for reference. For the actual information of the tuition fees, please click here to inquire.

Course Inquiry

Please email to: enquiry@utar.edu.my