Bachelor of Business Administration (Hons) Tourism Destination Marketing
颁发机构
拉曼大学
资格承认
马来西亚学术资格鉴定机构
修习时间
3 年
招生日期
January, May, October
上课地点
拉曼大学（金宝校区）
课程内容
主修科目
Year 1
Accounting in Practice
Consumer Behaviour
Corporate and Business Law
Economics
English for Business
Management Principles
Marketing for Tourism and Hospitality
MPU1*
MPU1**
Organisational Behaviour
Principles of Marketing
Quantitative Techniques I
Quantitative Techniques II
Tourism Management
Tourism Principles, Practices and Philosophies
Year 2
Applied e-Commerce
Brand Strategy
Business Research
Co-curriculum
Elective I
English for Management
Global Marketing
Hospitality Service
Social and Cultural Impacts of Tourism
Sun Zi's Art of War and Business Strategies
Tourism and the Environment
Year 3
Business Ethics
Digital Marketing
Elective II
Entrepreneurship
Event Management
Industrial Training
MPU 3
National Language/Other Languages
Research Project
Safety and Security for Tourism Destination
Service Management
Tourism Planning and Policy
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