Universiti Tunku Abdul Rahman
Universiti Tunku Abdul Rahman

Universiti Tunku Abdul Rahman


Bachelor of Media and Creative Studies (Hons)


Media Studies
Bachelor's Degree Program
Qualification Awarded
Bachelor of Media and Creative Studies (Hons)
Awarding Institution
Universiti Tunku Abdul Rahman
Recognition of Qualification
Malaysian Qualifications Agency (MQA)
Course Duration
3 years
January, May, October
Class Location
  • UTAR Sungai Long Campus (Selangor)

Course Syllabus

Major Subjects
Year 1
Advertising Copywriting
Advertising Design I
Communicative English
Creative Thinking and Idea Generation
Creative Writing
Design Studio
Elective I
Fundamentals of Public Relations
Introduction to Advertising
Introduction to Broadcasting
Introduction to Journalism
National Language/Other Language
Radio Broadcasting
Sun Zi's Art of War and Business Strategies

Year 2
Approaches to Communication Research
Basic Video Production
Communication Law
Creative Strategy for Advertising
Elective II
Elective III
Interactive Multimedia I
Interactive Multimedia II
Internet Journalism
Media and Communication Theories
Media Planning
New Media and Communication
Screenplay and Scriptwriting

Year 3
Broadcast Journalism
Ethics in Media Communication
Industrial Training
Media Project
Politics and Media Project

Entry Requirement

1. STPM: Grade C in 2 or 3 in the relevant subjects, depending on degree programmes
2. UEC: Grade B in 5 relevant subjects
3. A-Level: Grade E in 2 or 3 in the relevant subjects
4. SAM: ATAR 70 and Grade B in at least 2 relevant subjects
5. CPU: An average of 70% in 6 relevant subjects
6. UTAR Foundation Programme
7. Matriculation Certificate, Ministry of Education
8. Foundation/Diploma qualifications in the relevant fields
9. Other recognised equivalent qualifications

Course Fees

< RM50000 (estimated total amount of the tuition and miscellaneous fees for the entire program)
Tuition Fee
Application Fee

The fee listed above is only for reference. For the actual information of the tuition fees, please click here to inquire.

Course Inquiry

Please email to: enquiry@utar.edu.my

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