Universiti Tunku Abdul Rahman
Universiti Tunku Abdul Rahman

Universiti Tunku Abdul Rahman


Bachelor of Marketing (Hons)


Marketing Management
Bachelor's Degree Program
Qualification Awarded
Bachelor of Marketing (Hons)
Awarding Institution
Universiti Tunku Abdul Rahman
Recognition of Qualification
Malaysian Qualifications Agency (MQA)
Course Duration
3 years
January, May, October
Class Location
  • UTAR Kampar Campus (Perak)

Course Syllabus

Major Subjects
Year 1
Accounting in Practice
Business Finance
Consumer Behaviour
Corporate and Business Law
Elective II
English for Business
Information Systems
Management Principles
Principles of Macroeconomics
Principles of Marketing
Principles of Microeconomics
Quantitative Techniques I
Quantitative Techniques II

Year 2
Customer Relationship Management
Elective III
English for Management
Global Marketing
Logistics Management
Marketing Analysis and Decision Making
Marketing Research in Practice
MPU Elective I
Product Management
Retail Management
Sun Zi's Art of War and Business Strategies

Year 3
Business Ethics
Elective I
Elective IV
Electronic Marketing
Industrial Training
International Business
Marketing Communication Strategy
National Language/ Other Languages
Research Project
Service Management
Strategic Marketing Planning and Control

Entry Requirement

1. STPM: Grade C in 2 or 3 in the relevant subjects, depending on degree programmes
2. UEC: Grade B in 5 relevant subjects
3. A-Level: Grade E in 2 or 3 in the relevant subjects
4. SAM: ATAR 70 and Grade B in at least 2 relevant subjects
5. CPU: An average of 70% in 6 relevant subjects
6. UTAR Foundation Programme
7. Matriculation Certificate, Ministry of Education
8. Foundation/Diploma qualifications in the relevant fields
9. Other recognised equivalent qualifications

Course Fees

< RM50000 (estimated total amount of the tuition and miscellaneous fees for the entire program)
Tuition Fee
Application Fee

The fee listed above is only for reference. For the actual information of the tuition fees, please click here to inquire.

Course Inquiry

Please email to: enquiry@utar.edu.my

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