Introduction

Discipline

Marketing Management

Program

Bachelor's Degree Program

Qualification Awarded

Bachelor of Marketing (Hons)

Awarding Institution

Universiti Tunku Abdul Rahman

Recognition of Qualification

Malaysian Qualifications Agency (MQA)

Course Duration

3 years

Intake

January, May, October

Class Location

UTAR Kampar Campus (Perak)

Course Syllabus

Major Subjects

Year 1
Accounting in Practice
Business Finance
Consumer Behaviour
Corporate and Business Law
Elective II
English for Business
Information Systems
Management Principles
MPU1*
Principles of Macroeconomics
Principles of Marketing
Principles of Microeconomics
Quantitative Techniques I
Quantitative Techniques II

Year 2
Co-Curriculum
Customer Relationship Management
Elective III
English for Management
Global Marketing
Logistics Management
Marketing Analysis and Decision Making
Marketing Research in Practice
MPU1**
MPU Elective I
Product Management
Retail Management
Sun Zi's Art of War and Business Strategies

Year 3
Business Ethics
Elective I
Elective IV
Electronic Marketing
Entrepreneurship
Industrial Training
International Business
Marketing Communication Strategy
National Language/ Other Languages
Research Project
Service Management
Strategic Marketing Planning and Control

Entry Requirement

1. STPM: Grade C in 2 or 3 in the relevant subjects, depending on degree programmes
2. UEC: Grade B in 5 relevant subjects
3. A-Level: Grade E in 2 or 3 in the relevant subjects
4. SAM: ATAR 70 and Grade B in at least 2 relevant subjects
5. CPU: An average of 70% in 6 relevant subjects
6. UTAR Foundation Programme
7. Matriculation Certificate, Ministry of Education
8. Foundation/Diploma qualifications in the relevant fields
9. Other recognised equivalent qualifications

Course Fees

Budget

< RM50000 (estimated total amount of the tuition and miscellaneous fees for the entire program)

Tuition Fee

RM47,500

Application Fee

RM60

The fee listed above is only for reference. For the actual information of the tuition fees, please click here to inquire.

Course Inquiry

Please email to: enquiry@utar.edu.my