Introduction

Discipline

Corporate Communication

Program

Bachelor's Degree Program

Qualification Awarded

Bachelor of Corporate Communication (Hons)

Awarding Institution

Universiti Tunku Abdul Rahman

Recognition of Qualification

Malaysian Qualifications Agency (MQA)

Course Duration

3 years

Intake

January, May, October

Class Location

UTAR Sungai Long Campus (Selangor)

Course Syllabus

Major Subjects

Year 1
Co-Curriculum
Communication in Interpersonal Relationships
Corporate Writing I
Creative Thinking and Idea Generation
Elective I
Elective III
English for Mass Communication
Fundamentals of Public Relations
Integrated Marketing Communications
Intercultural Communication
Introduction to Mass Communication
MPU1*
National Language/ Other Languages
Principles and Practices of Corporate Communication
Public Speaking
Sun Zi's Art of War and Business Strategies

Year 2
Applied Organisational Communication
Approaches to Communication Research
Corporate Branding
Corporate Writing II
Design Studio
Elective II
Entrepreneurship
Ethics in Media Communication
Financial Communication
Media and Communication Theories
Media Relations
Reputation Management
Web Page Design

Year 3
Communication Law
Corporate Crisis Management
Event Planning and Management I
Events Planning And Management II
Industrial Training
MPU1**
Project Strategic Management and Communication

Entry Requirement

1. STPM: Grade C in 2 or 3 in the relevant subjects, depending on degree programmes
2. UEC: Grade B in 5 relevant subjects
3. A-Level: Grade E in 2 or 3 in the relevant subjects
4. SAM: ATAR 70 and Grade B in at least 2 relevant subjects
5. CPU: An average of 70% in 6 relevant subjects
6. UTAR Foundation Programme
7. Matriculation Certificate, Ministry of Education
8. Foundation/Diploma qualifications in the relevant fields
9. Other recognised equivalent qualifications

Course Fees

Budget

< RM50000 (estimated total amount of the tuition and miscellaneous fees for the entire program)

Tuition Fee

RM48,400

Application Fee

RM60

The fee listed above is only for reference. For the actual information of the tuition fees, please click here to inquire.

Course Inquiry

Please email to: enquiry@utar.edu.my