Universiti Tunku Abdul Rahman
Universiti Tunku Abdul Rahman

Universiti Tunku Abdul Rahman


Bachelor of Communication (Hons) Advertising


Bachelor's Degree Program
Qualification Awarded
Bachelor of Communication (Hons) Advertising
Awarding Institution
Universiti Tunku Abdul Rahman
Recognition of Qualification
Malaysian Qualifications Agency (MQA)
Course Duration
3 years
January, May, October
Class Location
  • UTAR Kampar Campus (Perak)

Course Syllabus

Major Subjects
Year 1
Communication Theories
Creative Thinking
Design for Media
Design Fundamentals
Elective I
Elective II
English for Mass Communication
History of Advertising
Introduction to Advertising
Introduction to Mass Communication
Introduction to Video Production and Editing
Media Publication
Photography in Commercial Design
Typography in Advertising

Year 2
3D Computer Animation
Advertising Client Management
Advertising Copy Writing
Advertising Creative Strategies
Advertising and Society
Communication Research Methods
Digital Advertising
Digital Communication Technology
Media Planning
National Language/Other Languages
Public Speaking
Sun Zi's Art of War and Business Strategies
Web Page Design

Year 3
Industrial Training
Design Campaign
Design Research
Media Law and Ethics

Entry Requirement

1. STPM: Grade C in 2 or 3 in the relevant subjects, depending on degree programmes
2. UEC: Grade B in 5 relevant subjects
3. A-Level: Grade E in 2 or 3 in the relevant subjects
4. SAM: ATAR 70 and Grade B in at least 2 relevant subjects
5. CPU: An average of 70% in 6 relevant subjects
6. UTAR Foundation Programme
7. Matriculation Certificate, Ministry of Education
8. Foundation/Diploma qualifications in the relevant fields
9. Other recognised equivalent qualifications

Course Fees

< RM50000 (estimated total amount of the tuition and miscellaneous fees for the entire program)
Tuition Fee
Application Fee

The fee listed above is only for reference. For the actual information of the tuition fees, please click here to inquire.

Course Inquiry

Please email to: enquiry@utar.edu.my

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