Introduction

Discipline

Advertising

Program

Bachelor's Degree Program

Qualification Awarded

Bachelor of Communication （Hons) Advertising

Awarding Institution

Universiti Tunku Abdul Rahman

Recognition of Qualification

Malaysian Qualifications Agency (MQA)

Course Duration

3 years

Intake

January, May, October

Class Location

UTAR Kampar Campus (Perak)

Course Syllabus

Major Subjects

Year 1
Communication Theories
Creative Thinking
Design for Media
Design Fundamentals
Elective I
Elective II
English for Mass Communication
History of Advertising
Introduction to Advertising
Introduction to Mass Communication
Introduction to Video Production and Editing
Media Publication
Photography in Commercial Design
Typography in Advertising

Year 2
3D Computer Animation
Advertising Client Management
Advertising Copy Writing
Advertising Creative Strategies
Advertising and Society
Co-Curriculum
Communication Research Methods
Digital Advertising
Digital Communication Technology
Media Planning
MPU1*
National Language/Other Languages
Public Speaking
Sun Zi's Art of War and Business Strategies
Web Page Design

Year 3
Industrial Training
Design Campaign
Design Research
Media Law and Ethics
MPU1**
MPU3

Entry Requirement

1. STPM: Grade C in 2 or 3 in the relevant subjects, depending on degree programmes
2. UEC: Grade B in 5 relevant subjects
3. A-Level: Grade E in 2 or 3 in the relevant subjects
4. SAM: ATAR 70 and Grade B in at least 2 relevant subjects
5. CPU: An average of 70% in 6 relevant subjects
6. UTAR Foundation Programme
7. Matriculation Certificate, Ministry of Education
8. Foundation/Diploma qualifications in the relevant fields
9. Other recognised equivalent qualifications

Course Fees

Budget

< RM50000 (estimated total amount of the tuition and miscellaneous fees for the entire program)

Tuition Fee

RM48,500

Application Fee

RM60

The fee listed above is only for reference. For the actual information of the tuition fees, please click here to inquire.

Course Inquiry

Please email to: enquiry@utar.edu.my