简介

学科

广告学

课程

学士课程

颁发资格

广告学（荣誉）传播学士

颁发机构

拉曼理工大学

资格承认

Malaysian Qualifications Agency (MQA)

修习时间

3 年

招生日期

June, November

上课地点

吉隆坡文良港

课程特色

Produce advertising personnel.

Acquiring management and persuasive communication skills.

Develop a critical understanding and appreciation of the advertising profession.

Acquiring relevant computer software skills.

课程内容

主修科目

Introduction to Mass Communication
Fundamentals of Advertising
Design Fundamentals
Advertising & Society
Fundamentals of Photography
Media Planning for Advertising
Basic Copywriting
Consumer Behaviour and Culture
Communication Theories
Communication Research Methods
Advanced Copywriting
Advanced Photography
TVC Production
Theories of Advertising
Digital Marketing / Web Design for Advertising
Visual Communication
Statistical Analysis for Communication
Translation and Advertising
Advertising Industrial Attachment
Creative Strategy for Advertising
Codes and Practices of Advertising
Multimedia Production for Advertising
Advertising and New Media / Art Direction for Advertising
Advertising Project I
Advertising Project II
Accounts Management for Advertising / International Advertising

Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:
Bahasa Kebangsaan A, English for Tertiary Studies, Academic English, English for Career Preparation, Tamadun Islam dan Asia, Falsafah dan Isu Semasa, Penghayatan Etika dan Peradaban, Integrity and Anti Corruption, Service Learning, Co-curricular

入学资格

(1) STPM - Grade C in 2 relevant subjects
(2) A Level - Grade D in 2 relevant subjects
(3) UEC - Grade B in 5 relevant subjects
(4) TAR UMT - Foundation in Arts (Track C) OR Relevant Diploma
(5) Other IHL - Relevant Foundation/ Diploma accredited by MQA

Compulsory subject:
(1), (2), (3), (4) and (5) must include SPM Credit/ O Level Grade C/ UEC Grade B in English Language#

# Grade B and above in English Language conducted by TAR UMT is accepted as having fulfilled the English Language requirement for applicants with a pass in SPM/Grade D or Grade E (Pass) in O Level/Grade C in UEC in the required English Language subject.

Note:
a) Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Bachelor Degree.
b) TAR UMT Diploma will be accepted on credit transfer into Bachelor Degree programmes.
c) Equivalent qualifications/qualifications from other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.
d) Subject to the Ministry of Higher Education latest requirements.

课程费用

预算

< RM40000 （全课程学杂费预计总额）

学费

RM 37,800

申请费

N/A

以上列出的费用仅供参考，欲获取准确的学杂费资讯，请点击查询

课程咨询

FACULTY OF COMMUNICATION AND CREATIVE INDUSTRIES
TUNKU ABDUL RAHMAN UNIVERSITY OF MANAGEMENT AND TECHNOLOGY
JALAN GENTING KELANG
SETAPAK
53300 KUALA LUMPUR

TELEPHONE: +603-41450123 / 41450100
Ext no. 3583, 3532
EMAIL : fcci@tarc.edu.my

Tunku Abdul Rahman University of Management and Technology (TAR UMT)

东姑阿都拉曼管理及工艺大学