简介

学科

广告学

课程

学士课程

颁发资格

广告学(荣誉)传播学士

颁发机构

拉曼理工大学

资格承认

马来西亚学术资格鉴定机构

修习时间

3 年

招生日期

June, November

上课地点

吉隆坡文良港（总校）

课程特色

Produce advertising personnel.

Acquiring management and persuasive communication skills.

Develop a critical understanding and appreciation of the advertising profession.

Acquiring relevant computer software skills.

课程内容

主修科目

Introduction to Mass Communication
Fundamentals of Advertising
Design Fundamentals
Advertising & Society
Fundamentals of Photography
Media Planning for Advertising
Basic Copywriting
Consumer Behaviour and Culture
Communication Theories
Communication Research Methods
Advanced Copywriting
Advanced Photography
TVC Production
Theories of Advertising
Media Audiences / Media Aesthetics
Visual Communication
Statistical Analysis for Communication
Translation and Advertising
Advertising Industrial Attachment
Creative Strategy for Advertising
Codes and Practices of Advertising
Multimedia Production for Advertising
Advertising and New Media / Art Direction for Advertising
Advertising Project I
Advertising Project II
Accounts Management for Advertising / International Advertising
Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:

Bahasa Kebangsaan A, English Language, Tamadun Islam dan Asia, English for Communication, Contemporary Malaysian Issues, Hubungan Etnik, English for Humanities, Critical Thinking, Co-curricular

*Co-Curricular Courses can be taken in any semester of the study

入学资格

(1) STPM - Grade C in 2 relevant subjects
(2) A Level - Grade D in 2 relevant subjects
(3) SAM - ATAR 70 and minimum Grade B in 2 relevant subjects
(4) UEC - Grade B in 5 relevant subjects
(5) TAR UC - Foundation in Arts (Track B) OR Relevant Diploma
(6) Other IHL - Relevant Foundation/ Diploma accredited by MQA

Compulsory subject:
(1), (2), (3) and (4) must include SPM Credit/ O Level Grade C/ UEC Grade B in English Language

Note:
a) SPM holders must have at least a pass in Bahasa Melayu and SPM holders from Year 2013 onwards must have a t least a past in Sejarah.
Compulsory subject:
(i) SPM Credit/ O Level Grade C/ UEC Grade B in English Language.

课程费用

预算

< RM35000 （全课程学杂费预计总额）

学费

RM 34,600

以上列出的费用仅供参考，欲获取准确的学杂费资讯，请点击查询

课程咨询

若有任何疑问，请点击查询。

Tunku Abdul Rahman University of Management and Technology (TAR UMT)

东姑阿都拉曼管理及工艺大学