Tunku Abdul Rahman University of Management and Technology (TAR UMT)
Tunku Abdul Rahman University of Management and Technology (TAR UMT)

Tunku Abdul Rahman University of Management and Technology (TAR UMT)


Bachelor of Communication (Honours) in Advertising


Bachelor's Degree Program
Qualification Awarded
Bachelor of Communication (Honours) in Advertising
Awarding Institution
Recognition of Qualification
Malaysian Qualifications Agency (MQA)
Course Duration
3 Years
June, November
Class Location
  • TAR UMT (Kuala Lumpur Main Campus)


Produce advertising personnel.
Acquiring management and persuasive communication skills.
Develop a critical understanding and appreciation of the advertising profession.
Acquiring relevant computer software skills.

Course Syllabus

Major Subjects
Introduction to Mass Communication
Fundamentals of Advertising
Design Fundamentals
Advertising & Society
Fundamentals of Photography
Media Planning for Advertising
Basic Copywriting
Consumer Behaviour and Culture
Communication Theories
Communication Research Methods
Advanced Copywriting
Advanced Photography
TVC Production
Theories of Advertising
Media Audiences / Media Aesthetics
Visual Communication
Statistical Analysis for Communication
Translation and Advertising
Advertising Industrial Attachment
Creative Strategy for Advertising
Codes and Practices of Advertising
Multimedia Production for Advertising
Advertising and New Media / Art Direction for Advertising
Advertising Project I
Advertising Project II
Accounts Management for Advertising / International Advertising
Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:

Bahasa Kebangsaan A, English Language, Tamadun Islam dan Asia, English for Communication, Contemporary Malaysian Issues, Hubungan Etnik, English for Humanities, Critical Thinking, Co-curricular

*Co-Curricular Courses can be taken in any semester of the study

Entry Requirement

(1) STPM - Grade C in 2 relevant subjects
(2) A Level - Grade D in 2 relevant subjects
(3) SAM - ATAR 70 and minimum Grade B in 2 relevant subjects
(4) UEC - Grade B in 5 relevant subjects
(5) TAR UC - Foundation in Arts (Track B) OR Relevant Diploma
(6) Other IHL - Relevant Foundation/ Diploma accredited by MQA

Compulsory subject:
(1), (2), (3) and (4) must include SPM Credit/ O Level Grade C/ UEC Grade B in English Language

a) SPM holders must have at least a pass in Bahasa Melayu and SPM holders from Year 2013 onwards must have a t least a past in Sejarah.

Course Fees

< RM35000 (estimated total amount of the tuition and miscellaneous fees for the entire program)
Tuition Fee
RM 34,600

The fee listed above is only for reference. For the actual information of the tuition fees, please click here to inquire.

Course Inquiry

If you have any questions, please click here for inquiry.

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