Tunku Abdul Rahman University of Management and Technology (TAR UMT)
Tunku Abdul Rahman University of Management and Technology (TAR UMT)

Tunku Abdul Rahman University of Management and Technology (TAR UMT)

东姑阿都拉曼管理及工艺大学

Diploma in Advertising

Introduction

Discipline
Advertising
Program
Diploma Program
Qualification Awarded
Diploma in Advertising
Awarding Institution
TAR UMT
Recognition of Qualification
Malaysian Qualifications Agency (MQA),
Course Duration
2 Years
Intake
June, November
Class Location
  • TAR UMT (Kuala Lumpur Main Campus)

Course Syllabus

Major Subjects
Introduction to Information Technology
Introduction to Mass Communication
Design Fundamentals
Introduction to Electronic Publishing
Mass Media and Society
Chinese Writing for the Mass Media OR Music Appreciation
Consumer Behaviour
Introduction to Advertising
Malaysia: Cultural & Religious Practices
Basic Photography
Design for Print
Advertising Copywriting
Multimedia for Advertising
Effects of Advertising
Communication Law
Advertising Creative Campaign
Media Planning
Measurement of Advertising Effectiveness
Industrial Attachment
Translation : BM, English & Chinese OR Translation : BM & English
Marketing
Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:

English Language, Pengajian Malaysia 2, Bahasa Kebangsaan A, English for Communication, Social & Work Etiquette, Civic Consciousness and Volunteerism, English for IELTS, Co-curricular
*Co-Curricular Courses can be taken in any semester of the study

Entry Requirement

(1)SPM - 3 Credits in the relevant subjects
(2)O Level - 3 Grade C in the relevant subjects
(3)UEC - 3 Grade B in the relevant subjects
(4)Certificate - Relevant Certificate accredited by MQA OR relevant Skilled/Technical/Vocational Certificate accredited by MQA or recognised by the Malaysian Government

Compulsory subject:
(1), (2) and (3) must include SPM Credit/ O Level Grade C/ UEC Grade B in English Language

Note:
a) SPM holders must have at least a pass in Bahasa Melayu and SPM holders from Year 2013 onwards must have at least a pass in Sejarah.
b) Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Diploma.
c) Equivalent qualifications/qualifications from other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.
d) Subject to the Ministry of Higher Education latest requirements.

Course Fees

Budget
< RM25000 (estimated total amount of the tuition and miscellaneous fees for the entire program)
Tuition Fee
RM 20,000

The fee listed above is only for reference. For the actual information of the tuition fees, please click here to inquire.

Course Inquiry

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