东姑阿都拉曼管理及工艺大学
东姑阿都拉曼管理及工艺大学

Tunku Abdul Rahman University of Management and Technology (TAR UMT)

东姑阿都拉曼管理及工艺大学

大众传播科文凭(广告学)

简介

学科
广告学
课程
文凭课程
颁发资格
大众传播科文凭(广告学)
颁发机构
拉曼理工大学
资格承认
马来西亚学术资格鉴定机构
修习时间
2 年
招生日期
June, November
上课地点
  • 吉隆坡文良港（总校）

课程内容

主修科目
Introduction to Information Technology
Introduction to Mass Communication
Design Fundamentals
Introduction to Electronic Publishing
Mass Media and Society
Chinese Writing for the Mass Media OR Music Appreciation
Consumer Behaviour
Introduction to Advertising
Malaysia: Cultural & Religious Practices
Basic Photography
Design for Print
Advertising Copywriting
Multimedia for Advertising
Effects of Advertising
Communication Law
Advertising Creative Campaign
Media Planning
Measurement of Advertising Effectiveness
Industrial Attachment
Translation : BM, English & Chinese OR Translation : BM & English
Marketing
Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:

English Language, Pengajian Malaysia 2, Bahasa Kebangsaan A, English for Communication, Social & Work Etiquette, Civic Consciousness and Volunteerism, English for IELTS, Co-curricular
*Co-Curricular Courses can be taken in any semester of the study

入学资格

(1)SPM - 3 Credits in the relevant subjects
(2)O Level - 3 Grade C in the relevant subjects
(3)UEC - 3 Grade B in the relevant subjects
(4)Certificate - Relevant Certificate accredited by MQA or relevant Skilled/Technical/Vocational Certificate recognised by the Malaysian Government

Compulsory subject:
(1), (2) and (3) must include SPM Credit/ O Level Grade C/ UEC Grade B in English Language

Note:
a) SPM holders must have at least a pass in Bahasa Melayu and SPM holders from Year 2013 onwards must have a t least a past in Sejarah.

课程费用

预算
< RM20000 （全课程学杂费预计总额）
学费
RM 18,300

以上列出的费用仅供参考，欲获取准确的学杂费资讯，请点击查询

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