简介

学科

公共关系学

课程

学士课程

颁发资格

公共关系(荣誉)学士

颁发机构

拉曼理工大学

资格承认

马来西亚学术资格鉴定机构

修习时间

3 年

招生日期

June, November

上课地点

吉隆坡文良港（总校）
槟城分校

课程特色

Formulating media strategies.

Managing and running PR campaigns.

Producing PR write-ups.

Producing promotional materials.

课程内容

主修科目

• Introduction to Communication Theories
• Introduction to Public Relations
• Public Speaking for PR
• Public Relations Strategies & Tools
• Public Relations Writing
• Public Opinion & Persuasion
• Media Law & Ethics
• Media Relations
• Communication Research Methods
• Theories, Roles & Models of PR
• PR and New Media
• Writing Strategy
• Globalisation & Communication OR Socio-Cultural Communication
• Advanced PR Writing
• Introduction to Integrated Marketing Communication OR Publication for PR
• PR Campaign Planning & Management
• Statistical Analysis for Communication
• Crisis Management in PR
• Introduction to Organisational Communication OR Psychology for Communication
• Multimedia Tools for PR
• Public Relations Project I
• Public Relations Project II
• PR Practices in Malaysia
• Introduction to Corporate Communication
• Industrial Attachment
Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:

Bahasa Kebangsaan A, English Language, Tamadun Islam dan Asia, English for Communication, Contemporary Malaysian Issues, Hubungan Etnik, English for Humanities, Critical Thinking, Co-curricular

*compulsory Co-Curricular Course is taken in the semesters stated in programme structure in student’s programme handbook.

选修科目

Public Relations Strategies & Tools, Public Opinion & Persuasion, Public Relation Campaign Planning & Management, etc.

入学资格

(1) STPM - Grade C in 2 relevant subjects
(2) A Level - Grade D in 2 relevant subjects
(3) UEC - Grade B in 5 relevant subjects
(4) TAR UMT - Foundation in Arts (Track C) OR Relevant Diploma
(5) Other IHL - Relevant Foundation/ Diploma accredited by MQA

Compulsory subject:
(1), (2), (3), (4) and (5) must include SPM Credit/ O Level Grade C/ UEC Grade B in English Language

Note:
a) Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Bachelor Degree.
b) TAR UMT Diploma will be accepted on credit transfer into Bachelor Degree programmes.
c) Equivalent qualifications/qualifications from other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.
d) Subject to the Ministry of Higher Education latest requirements.

课程费用

预算

< RM40000 （全课程学杂费预计总额）

学费

RM 36,300

以上列出的费用仅供参考，欲获取准确的学杂费资讯，请点击查询

课程咨询

若有任何疑问，请点击查询。

Tunku Abdul Rahman University of Management and Technology (TAR UMT)

东姑阿都拉曼管理及工艺大学