Tunku Abdul Rahman University of Management and Technology (TAR UMT)
Tunku Abdul Rahman University of Management and Technology (TAR UMT)

Tunku Abdul Rahman University of Management and Technology (TAR UMT)


Bachelor of Public Relations (Honours)


Public Relation
Bachelor's Degree Program
Qualification Awarded
Bachelor of Public Relations (Honours)
Awarding Institution
Recognition of Qualification
Malaysian Qualifications Agency (MQA)
Course Duration
3 Years
Class Location
  • TAR UMT (Kuala Lumpur Main Campus)


Formulating media strategies.
Managing and running PR campaigns.
Producing PR write-ups.
Producing promotional materials.

Course Syllabus

Major Subjects
• Introduction to Communication Theories
• Introduction to Public Relations
• Public Speaking for PR
• Public Relations Strategies & Tools
• Public Relations Writing
• Public Opinion & Persuasion
• Media Law & Ethics
• Media Relations
• Communication Research Methods
• Theories, Roles & Models of PR
• PR and New Media
• Writing Strategy
• Globalisation & Communication OR Socio-Cultural Communication
• Advanced PR Writing
• Introduction to Integrated Marketing Communication OR Publication for PR
• PR Campaign Planning & Management
• Statistical Analysis for Communication
• Crisis Management in PR
• Introduction to Organisational Communication OR Psychology for Communication
• Multimedia Tools for PR
• Public Relations Project I
• Public Relations Project II
• PR Practices in Malaysia
• Introduction to Corporate Communication
• Industrial Attachment
Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:

Bahasa Kebangsaan A, English Language, Tamadun Islam dan Asia, English for Communication, Contemporary Malaysian Issues, Hubungan Etnik, English for Humanities, Critical Thinking, Co-curricular

*compulsory Co-Curricular Course is taken in the semesters stated in programme structure in student’s programme handbook.
Elective Subjects
Public Relations Strategies & Tools, Public Opinion & Persuasion, Public Relation Campaign Planning & Management, etc.

Entry Requirement

(1) STPM - Grade C in 2 relevant subjects
(2) A Level - Grade D in 2 relevant subjects
(3) SAM - ATAR 70 and minimum Grade B in 2 relevant subjects
(4) UEC - Grade B in 5 relevant subjects
(5) TAR UC - Foundation in Arts (Track B) OR Relevant Diploma
(6) Other IHL - Relevant Foundation/ Diploma accredited by MQA

Compulsory subject:
(1), (2), (3) and (4) must include SPM Credit/ O Level Grade C/ UEC Grade B in English Language

a) SPM holders must have at least a pass in Bahasa Melayu and SPM holders from Year 2013 onwards must have a t least a past in Sejarah.
b) Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Bachelor Degree.
c) TAR UC Diploma will be accepted on credit transfer into Bachelor Degree programmes.
d) Equivalent qualifications/ qualifications from Other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.
e) Information is correct at the point of printing. Subject to the Ministry of Education latest requirements.

Course Fees

< RM35000 (estimated total amount of the tuition and miscellaneous fees for the entire program)
Tuition Fee
RM 33,700

The fee listed above is only for reference. For the actual information of the tuition fees, please click here to inquire.

Course Inquiry

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