Tunku Abdul Rahman University of Management and Technology (TAR UMT)
Tunku Abdul Rahman University of Management and Technology (TAR UMT)

Tunku Abdul Rahman University of Management and Technology (TAR UMT)


Bachelor of Business (Honours) in Marketing


Marketing Management
Bachelor's Degree Program
Qualification Awarded
Bachelor of Business (Honours) in Marketing
Awarding Institution
TAR UC, Sheffield Hallam University, UK
Recognition of Qualification
TMalaysian Qualifications Agency (MQA), The Chartered Institute of Marketing (CIM)
Course Duration
3 Years
June, November
Class Location
  • TAR UMT (Kuala Lumpur Main Campus)


Intellectual skills
Cognitive Skills
Strong Entrepreneurial Spirit

Course Syllabus

Major Subjects
IT Fundamentals and Applications
Business Communication
Quantitative Methods
Principles of Accounting
Elective I/ Elective II
Principles of Management
Principles of Marketing
Consumer Behaviour
Organisational Behaviour
Commercial Law
Advertising and Promotion
Human Resource Management
Management Information Systems
Retail Management

Operations Management
Principles of Finance
Case Study
Project Paper
Pricing Strategy
Product Management
Strategic Planning and Management
Business Research
Customer Relationship Management
Strategic Marketing & Decision Making
Integrated Marketing Communications
Digital Marketing
International Marketing Strategy
Social Commerce
Applied Marketing Research
Industrial Training
Elective III / Elective IV

Compulsory Courses:
English Language, English for Communication, English for Management, Tamadun Islam dan Asia, Critical Thinking, Hubungan Etnik, Contemporary Malaysian Issues, Bahasa Kebangsaan A, *Co-curricular.

*Co-Curricular Courses can be taken in any semester of the study
Elective Subjects
Advertising & Promotion, Organisational & Consumer Behaviour, Digital Marketing, etc.

Entry Requirement

(1) STPM - Grade C in 2 relevant subjects
(2) A Level - Grade D in 2 relevant subjects
(3) UEC - Grade B in 5 relevant subjects
(4) TAR UC - Foundation in Business OR Relevant Diploma
(5) Other IHL - Relevant Foundation/ Diploma accredited by MQA

Compulsory subjects:
(1), (2), (3) and (4) must include -
i) SPM Pass/ O Level Grade E (Pass) in Mathematics/ UEC Grade C in one mathematics subject
ii) SPM Pass/ O Level Grade E (Pass)/ UEC Grade B in English Language

a) Student without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Bachelor Degree.
b) TAR UC Diploma will be accepted on credit transfer into Bachelor Degree programmes.
c) Equivalent qualifications from other IHL will be considered on a case-by-case basis.

Course Fees

< RM35000 (estimated total amount of the tuition and miscellaneous fees for the entire program)
Tuition Fee
RM 34,200

The fee listed above is only for reference. For the actual information of the tuition fees, please click here to inquire.

Course Inquiry

If you have any questions, please click here for inquiry.

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