简介

学科

行销管理学

课程

学士课程

颁发资格

市场营销(荣誉)商学士

颁发机构

拉曼大学学院

资格承认

马来西亚学术资格鉴定机构, CIM

修习时间

3 Years

招生日期

June, November

上课地点

吉隆坡文良港（总校）

课程特色

Intellectual skills

Creativity

Cognitive Skills

Strong Entrepreneurial Spirit

课程内容

主修科目

IT Fundamentals and Applications
Business Communication
Quantitative Methods
Principles of Accounting
Economics
Elective I/ Elective II
Principles of Management
Principles of Marketing
Consumer Behaviour
Organisational Behaviour
Commercial Law
Advertising and Promotion
Human Resource Management
Management Information Systems
Retail Management

Operations Management
Principles of Finance
Case Study
Project Paper
Pricing Strategy
Product Management
Strategic Planning and Management
Business Research
Customer Relationship Management
Strategic Marketing & Decision Making
Integrated Marketing Communications
Digital Marketing
International Marketing Strategy
Entrepreneurship
Social Commerce
Applied Marketing Research
Industrial Training
Elective III / Elective IV

Compulsory Courses:
English Language, English for Communication, English for Management, Tamadun Islam dan Asia, Critical Thinking, Hubungan Etnik, Contemporary Malaysian Issues, Bahasa Kebangsaan A, *Co-curricular.

*Co-Curricular Courses can be taken in any semester of the study

选修科目

Advertising & Promotion, Organisational & Consumer Behaviour, Digital Marketing, etc.

入学资格

(1) STPM - Grade C in 2 relevant subjects
(2) A Level - Grade D in 2 relevant subjects
(3) UEC - Grade B in 5 relevant subjects
(4) TAR UC - Foundation in Business OR Relevant Diploma
(5) Other IHL - Relevant Foundation/ Diploma accredited by MQA

Compulsory subjects:
(1), (2), (3) and (4) must include -
i) SPM Pass/ O Level Grade E (Pass) in Mathematics/ UEC Grade C in one mathematics subject
ii) SPM Pass/ O Level Grade E (Pass)/ UEC Grade B in English Language

Note:
a) Student without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Bachelor Degree.
b) TAR UC Diploma will be accepted on credit transfer into Bachelor Degree programmes.
c) Equivalent qualifications from other IHL will be considered on a case-by-case basis.

课程费用

预算

< RM35000 （全课程学杂费预计总额）

学费

RM 34,200

以上列出的费用仅供参考，欲获取准确的学杂费资讯，请点击查询

课程咨询

若有任何疑问，请点击查询。

Tunku Abdul Rahman University of Management and Technology (TAR UMT)

东姑阿都拉曼管理及工艺大学