东姑阿都拉曼管理及工艺大学
东姑阿都拉曼管理及工艺大学

Tunku Abdul Rahman University of Management and Technology (TAR UMT)

东姑阿都拉曼管理及工艺大学

市场营销文凭

简介

学科
行销管理学
课程
文凭课程
颁发资格
市场营销文凭
颁发机构
拉曼理工大学
资格承认
马来西亚学术资格鉴定机构
修习时间
2 Years
招生日期
June, November
上课地点
  • 吉隆坡文良港（总校）
  • 槟城分校
  • 霹雳分校
  • 柔佛分校
  • 沙巴分校

课程内容

主修科目
Financial Accounting I
Microeconomics
Quantitative Studies
Introduction to Business
Financial Accounting II
IT Fundamentals and Applications
Macroeconomics
Fundamentals of Marketing
Introduction to E-Commerce
Principles of Management
Fundamentals of Selling
Principles of Retail Management

Services Marketing
Consumer Insight & Behaviour
Sustainable Marketing
Fundamentals of Finance
Business Law
Marketing Research
International Marketing
Social Media Marketing
Ethics for Business
Marketing Strategy
Entrepreneurship
Elective



Compulsory Courses:
English Language, Pengajian Malaysia 2, English for Communication, English for IELTS, Civic Consciousness and Volunteerism, Public speaking/ Drama/ Social and Work Etiquette, Bahasa Kebangsaan A, *Co-curricular

*Co-Curricular Courses can be taken in any semester of the study
选修科目
Services Marketing, IS for Marketing & Management, Consumer Behaviour, Business Law, etc.

入学资格

(1) SPM - 3 Credits in the relevant subjects
(2) O Level - 3 Grade C in the relevant subjects
(3) UEC - 3 Grade B in the relevant subjects
(4) Certificate - Relevant Certificate accredited by MQA OR Relevant Skilled/Technical/Vocational Certificate recognised by the Malaysian Government.

Compulsory subjects:
i) (1), (2) or (3) must include SPM Pass/ O Level Grade E (pass) n Mathematics/ UEC Grade C in one mathematics subject#
ii) (1), (2) or (3) must include SPM Pass/ O Level Grade E (pass)/ UEC Grade C in English Language

Note:
a) SPM holders must have at least a pass in Bahasa Melayu and SPM holders from Year 2013 onwards must have at least a pass in Sejarah.
b) Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Diploma.
c) Equivalent qualifications/qualifications from other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.
d) Information is correct at the point of printing. Subject to the Ministry of Education latest requirements.

课程费用

预算
< RM20000 （全课程学杂费预计总额）
学费
RM 17,600

以上列出的费用仅供参考，欲获取准确的学杂费资讯，请点击查询

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