Introduction

Discipline

Advertising Design

Program

Bachelor's Degree Program

Qualification Awarded

BACHELOR OF ARTS (B.A.)

Awarding Institution

SRH Berlin University of Applied Sciences

Recognition of Qualification

German Council of Science and Humanities

Course Duration

3.5 years /7 semesters

Intake

April, October

Class Location

Berlin School of Design & Communication (BSDC)

Course Syllabus

Major Subjects

Advertising Conception (Advertising Techniques, Communication Concept + Positioning)
5
Marketing I (Business Models, Marketing Management)
5
Brand Design (Corporate Design, Packaging Design)
5
Advertising Film I (Film Theory, Storyboard + Animatic, Basics in Advertising Film)
5
Consumer + Advertising Psychology (Perception + Activation, Motivation + Attitude)
5
Communication Sciences (Models + Research)
5
Writing for Advertising I (Copy Writing, Headline, Rhetorics)
5
Creative Strategies I (Advertising Strategies, Creative Brief + Big Idea)
5
Advertising Design I (Image, Colour, Typography, Sketch + Final Draw)
5
Market Research I (Quantative + Qualitative Methods, Survey Design)
5
Photography for Advertising (Product + People Photography, Campaign)
5
Elective
5

Entry Requirement

General higher education entrance qualification (Abitur) or university of applied sciences entrance qualification (Fachhochschulreife)
CV
Portfolio with approx. 10 creative works
Proof of English language proficiency
Copy of your identity card or passport

Here you can find the English requirements that you should bring along:

Duolingo 95 Pts
TOEFL 87 ibt (direct recording)
TOEFL 79 - 86 ibt (with additional agreement)
TOEIC 785 (Listening/Reading 785, Speaking 160, Writing 150)
IELTS (academic) 6.5 average - deviations from this rule are governed by the current version of the Language Centre's guidelines
CAE (grade A, B, or C)
CPE (grade A, B or C)
FCE (grade A, B or C)
Pearson English Test Academic (PTE-A) 59 points

Course Fees

Budget

< RM150000 (estimated total amount of the tuition and miscellaneous fees for the entire program)

The fee listed above is only for reference. For the actual information of the tuition fees, please click here to inquire.

Course Inquiry

shanni.xia@srh.de