SRH柏林应用技术大学
SRH柏林应用技术大学

SRH Berlin University of Applied Sciences

SRH柏林应用技术大学

广告与品牌传播学士课程

简介

学科
广告设计
课程
学士课程
颁发资格
BACHELOR OF ARTS (B.A.)
颁发机构
SRH柏林应用技术大学
资格承认
German Council of Science and Humanities
修习时间
3.5 years /7 semesters
招生日期
April, October
上课地点
  • 柏林设计与传媒学院

课程内容

主修科目
Advertising Conception (Advertising Techniques, Communication Concept + Positioning)
5
Marketing I (Business Models, Marketing Management)
5
Brand Design (Corporate Design, Packaging Design)
5
Advertising Film I (Film Theory, Storyboard + Animatic, Basics in Advertising Film)
5
Consumer + Advertising Psychology (Perception + Activation, Motivation + Attitude)
5
Communication Sciences (Models + Research)
5
Writing for Advertising I (Copy Writing, Headline, Rhetorics)
5
Creative Strategies I (Advertising Strategies, Creative Brief + Big Idea)
5
Advertising Design I (Image, Colour, Typography, Sketch + Final Draw)
5
Market Research I (Quantative + Qualitative Methods, Survey Design)
5
Photography for Advertising (Product + People Photography, Campaign)
5
Elective
5

入学资格

General higher education entrance qualification (Abitur) or university of applied sciences entrance qualification (Fachhochschulreife)
CV
Portfolio with approx. 10 creative works
Proof of English language proficiency
Copy of your identity card or passport

Here you can find the English requirements that you should bring along:

Duolingo 95 Pts
TOEFL 87 ibt (direct recording)
TOEFL 79 - 86 ibt (with additional agreement)
TOEIC 785 (Listening/Reading 785, Speaking 160, Writing 150)
IELTS (academic) 6.5 average - deviations from this rule are governed by the current version of the Language Centre's guidelines
CAE (grade A, B, or C)
CPE (grade A, B or C)
FCE (grade A, B or C)
Pearson English Test Academic (PTE-A) 59 points

课程费用

预算
< RM150000 （全课程学杂费预计总额）

以上列出的费用仅供参考，欲获取准确的学杂费资讯，请点击查询

课程咨询

shanni.xia@srh.de

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