Bachelor of Business Administration (Honours) in Marketing

Introduction

Discipline

Marketing Management

Program

Bachelor's Degree Program

Year Established

2012

Qualification Awarded

Bachelor of Business Administration (Hons) in Marketing

Awarding Institution

Southern University College

Recognition of Qualification

Malaysian Qualifications Agency

Course Duration

3 years

Intake

February, May, September

Class Location

Southern University College

Course Syllabus

Major Subjects

Core/ Major/ Concentration
• Advertising & Promotions
• Consumer Behaviour
• E-Marketing
• Entrepreneurship
• Green Marketing
• International Marketing
• Marketing Research
• Marketing Strategy
• Media Planning
• Professional Selling
• Public Relations
• Retail Marketing
• Services Marketing

Entry Requirement

1.Pass STPM (CGPA2.00) with a minimum of Grade C (SGP2.00) in two (2) subjects and a pass in Mathematics and English at SPM;
2.Pass A-Level with at least a full pass in two (2) subjects and a pass in Mathematics and English at SPM;
3.Diploma/Advanced Diploma with a minimum of CGPA2.00;
4.Unified Examination Certificate (UEC) with a minimum of Grade B in five (5) subjects including pass in Mathematics and English;
5.Matriculation/Foundation with a minimum of CGPA2.00;
6.Other equivalent qualifications recognised by the Malaysian Government

Course Fees

Budget

< RM40000 (estimated total amount of the tuition and miscellaneous fees for the entire program)

Tuition Fee

RM 40,000 (3 Years)

Application Fee

RM400

The fee listed above is only for reference. For the actual information of the tuition fees, please click here to inquire.

Course Inquiry

Email: marketing@sc.edu.my
WhatsApp: 012 - 760 3922/ 017 - 296 2522