Southern University College
Southern University College

Southern University College

南方大学学院

Bachelor of Business Administration (Honours) in Marketing

Introduction

Discipline
Marketing Management
Program
Bachelor's Degree Program
Year Established
2012
Qualification Awarded
Bachelor of Business Administration (Honours) in Marketing
Awarding Institution
Southern University College
Recognition of Qualification
Malaysian Qualifications Agency
Course Duration
3 years
Intake
February, May, September
Class Location
  • Southern University College

Course Syllabus

Major Subjects
Core
• Advertising & Promotions
• Consumer Behaviour
• E-Marketing
• Entrepreneurship
• Green Marketing
• International Marketing
• Marketing Research
• Marketing Strategy
• Media Planning
• Professional Selling
• Public Relations
• Retail Marketing
• Services Marketing

Entry Requirement

1.Pass STPM (CGPA2.00) with a minimum of Grade C (SGP2.00) in two (2) subjects and a pass in Mathematics and English at SPM level;
2.Diploma/Advanced Diploma with a minimum of CGPA2.00;
3.Unified Examination Certificate (UEC) with a minimum of Grade B in five (5) subjects and pass in Mathematics and English;
4.Matriculation/Foundation with a minimum of CGPA2.00;
5.Other equivalent qualifications recognized by the Malaysian Government

Course Fees

Budget
< RM40000 (estimated total amount of the tuition and miscellaneous fees for the entire program)
Tuition Fee
RM 40,000 (3 Years)
Application Fee
RM400

The fee listed above is only for reference. For the actual information of the tuition fees, please click here to inquire.

Course Inquiry

Email: marketing@sc.edu.my
WhatsApp: 012 - 760 3922/ 017 - 296 2522

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