Southern University College
Southern University College

Southern University College

南方大学学院

Bachelor of Business Administration (Honours) in Marketing

Introduction

Discipline
Marketing Management
Program
Bachelor's Degree Program
Year Established
2015
Qualification Awarded
Bachelor of Business Administration (Honours) in Marketing
Awarding Institution
Southern University College
Recognition of Qualification
Malaysian Qualifications Agency
Course Duration
3 years
Intake
February, May, September
Class Location
  • Southern University College

Course Syllabus

Major Subjects
Discipline Core
• Career Planning and Development
• Compensation Management
• Corporate Finance
• E-Commerce
• Entrepreneurship
• Fundamentals of Financial Management
• Industrial Relations
• International Business Management
• Operations Management
• Performance Management
• Personal Finance
• Quality and Project Management

Specialisation
• Advertising & Promotions
• Consumer Behaviour
• E-Marketing
• International Marketing
• Marketing Research
• Marketing Strategy
• Public Relations
• Retail Marketing
• Services Marketing
• Strategic Selling

Entry Requirement

1) STPM
a. A minimum of Grade C (GP 2.00) in 2 subjects
b. Pass in Mathematics and English at SPM level

2) UEC
a. A minimum of Grade B in 5 subjects
b. Pass in Mathematics and English at SPM level

3) Foundation / Matriculation
a. A minimum CGPA of 2.00
b. Pass in Mathematics and English at SPM level

4) Diploma (Level 4, MQF)
a. A minimum CGPA of 2.00
b. Pass in Mathematics and English at SPM level

5) Other equivalent qualifications recognised by the Malaysian Government

Course Fees

Budget
< RM40000 (estimated total amount of the tuition and miscellaneous fees for the entire program)
Tuition Fee
RM 40,000 (3 Years)
Application Fee
RM400

The fee listed above is only for reference. For the actual information of the tuition fees, please click here to inquire.

Course Inquiry

Email: marketing@sc.edu.my
Contact: 011-2666 5541 / 019-747 3922 / 012-760 3922 / 019-731 3722

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