Singapore Institute of Management
Singapore Institute of Management

Singapore Institute of Management


SIM-RMIT Bachelor in Business (Marketing)


Marketing Management, Global Marketing Management
Bachelor's Degree Program
Qualification Awarded
RMIT University - Bachelor in Business (Marketing)
Awarding Institution
RMIT University, Australia
Course Duration
1.5 - 3 years
January, July
Class Location
  • Singapore Institute of Management


RMIT has a five-star QS ranking for excellence in higher education and is ranked 18th in the world and 3rd in Australia among universities less than 50 years old (2017-18 QS Top 50 Under 50 index).
The Bachelor of Business (Marketing) has a successful history of producing outstanding graduates for the marketing industry. Blending practical theory with modern, industry-based learning; the program
82.7% graduates found jobs within 6 months of completing their studies
Bond-free Scholarship for Diploma and Degree programmes are available

Course Syllabus

Major Subjects
To be awarded the Bachelor of Business (Marketing) degree, student must complete, or exempted from completing (depending on their advanced standing status), a total of 24 modules comprising:

8 Common Core Modules

BUSM4192 Introduction to Management
ACCT2060 Accounting in Organisations and Society
ECON1025 Prices and Markets
MKTG1199 Marketing Principles
ECON1035 Business Statistics 1
ECON1016 Macroeconomics 1
ISYS2059 Business Information Systems
LAW2446 Commercial Law
8 Degree Major Modules

MKTG1052 Buyer Behaviour
MKTG1047 Market Research
MKTG1266 Marketing Communication
MKTG1268 Service Quality
MKTG1281 Applied Brand Management
MKTG1427 Digital Marketing
MKTG1270 Product Innovation and Management
MKTG1275 Strategic Marketing
8 Electives, which may be made up of :

1 Second Business Major; OR
1 Business Minor and 1 Second Minor; OR
1 Business Minor and 4 Electives

Visit our official website for more details.

Entry Requirement

Pass SIM Diploma programme
STPM – minimum average GPA of 2.33 (C+ average)
UEC - minimum average GPA of 2.20 (B4 average)
3 ‘A’ level passes, a minimum of C or better in General Paper at AS Level meets the English requirement
English reqmt: iELTS 6.5 (with no band less than 6.0) or TOEFL 580 or 92 iBT or Successful completion of a recognized approved Diploma qualification or higher, where the language of instruction was English

Course Fees

< RM150000 (estimated total amount of the tuition and miscellaneous fees for the entire program)
Tuition Fee
S$23,112.00 for 12 modules - S$46,224.00 for 24 modules
Application Fee
S$ 481.50 (International students) / S$ 96.30 (Singaporean/PRs)

The fee listed above is only for reference. For the actual information of the tuition fees, please click here to inquire.

Course Inquiry

SIM Malaysia Rep Office:
30F, The Gardens North Tower, Mid Valley City,
Lingkaran Syed Putra, 59200 Kuala Lumpur, Malaysia
Whatsapp No: +60 17-457 0878
Office Tel: +603 2035 9680 / 81

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