Singapore Institute of Management
Singapore Institute of Management

Singapore Institute of Management


SIM-UoS-Bachelor of Arts (Honours) Marketing


Marketing Management, E-Commerce
Bachelor's Degree Program
Qualification Awarded
Bachelor of Arts (Honours) Marketing
Awarding Institution
University of Stirling, Scotland
Course Duration
3 years
Class Location
  • Singapore Institute of Management


5 Stars for Teaching, Employability, Internationalisation, Facilities and Inclusiveness (QS World University Rankings 2020)
Top 25 UK institutions for Business and Management (Research Excellence Framework 2014)
Marketing – Top 2 in Scotland, Top 10 in the UK (The Complete University Guide 2020)
The BA (Hons) Marketing is accredited by the Chartered Institute of Marketing (CIM) and the digital focus of the course allows our students to gain the CIM Certificate in Professional Digital Mkt
Students can choose to attend 1 semester (Year 3 first semester) at the University of Stirling home campus in the UK.

Course Syllabus

Major Subjects
Year 1
- Fundamentals of Business & Management
- Fundamentals of Marketing
- Leisure Management and Consumption
- Retail Studies
- Sports Studies - Issues and Concepts
- Sustainable Marketing

Year 2 & Year 3
- Applied Digital Media; From Theory to Practice
- Delivering Value in the Digital Age
- Digital and Experience Marketing
- Dissertation
- Effective Communication and External Relations for Managers
- Marketing Analytics and Brand Creation
- Multi-Channel Retail Marketing
- Social Media Marketing: Context and Strategies
- Understanding Consumers

Entry Requirement

• 2 STPM subjects at grade C or better, together with 3 non-overlapping SPM subjects at grade C or better;
• 5 UEC subjects at grade B6 or better, together with 3 non-overlapping SPM subjects at grade C or better; • or 8 UEC subjects at grade B6 or better.
• SPM English grade 6(C) or better, with a 3 year validity.

• GCE ‘A’ Level passes
• Minimum of 2 H2 and 2 H1 passes at GCE ‘A’ Level or equivalent

Course Fees

< RM150000 (estimated total amount of the tuition and miscellaneous fees for the entire program)
Tuition Fee
Application Fee
S$ 481.50 (International students) / S$ 96.30 (Singaporean/PRs)

The fee listed above is only for reference. For the actual information of the tuition fees, please click here to inquire.

Course Inquiry

SIM Malaysia Rep Office:
30F, The Gardens North Tower, Mid Valley City,
Lingkaran Syed Putra, 59200 Kuala Lumpur, Malaysia
Whatsapp No: +60 17-457 0878
Office Tel: +603 2035 9680 / 81

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