新加坡管理学院
新加坡管理学院

Singapore Institute of Management

新加坡管理学院

SIM-UoS-Bachelor of Arts (Honours) Marketing

简介

学科
行销管理学, 电子商务学
课程
学士课程
颁发资格
Bachelor of Arts (Honours) Marketing
颁发机构
University of Stirling, Scotland
修习时间
3 years
招生日期
August
上课地点
  • 新加坡管理学院

课程特色

5 Stars for Teaching, Employability, Internationalisation, Facilities and Inclusiveness (QS World University Rankings 2020)
Top 25 UK institutions for Business and Management (Research Excellence Framework 2014)
Marketing – Top 2 in Scotland, Top 10 in the UK (The Complete University Guide 2020)
The BA (Hons) Marketing is accredited by the Chartered Institute of Marketing (CIM) and the digital focus of the course allows our students to gain the CIM Certificate in Professional Digital Mkt
Students can choose to attend 1 semester (Year 3 first semester) at the University of Stirling home campus in the UK.

课程内容

主修科目
Modules:
Year 1
- Fundamentals of Business & Management
- Fundamentals of Marketing
- Leisure Management and Consumption
- Retail Studies
- Sports Studies - Issues and Concepts
- Sustainable Marketing

Year 2 & Year 3
- Applied Digital Media; From Theory to Practice
- Delivering Value in the Digital Age
- Digital and Experience Marketing
- Dissertation
- Effective Communication and External Relations for Managers
- Marketing Analytics and Brand Creation
- Multi-Channel Retail Marketing
- Social Media Marketing: Context and Strategies
- Understanding Consumers

入学资格

• 2 STPM subjects at grade C or better, together with 3 non-overlapping SPM subjects at grade C or better;
• 5 UEC subjects at grade B6 or better, together with 3 non-overlapping SPM subjects at grade C or better; • or 8 UEC subjects at grade B6 or better.
• SPM English grade 6(C) or better, with a 3 year validity.

• GCE ‘A’ Level passes
• Minimum of 2 H2 and 2 H1 passes at GCE ‘A’ Level or equivalent

课程费用

预算
< RM150000 （全课程学杂费预计总额）
学费
S$47,187.00
申请费
S$ 481.50 (International students) / S$ 96.30 (Singaporean/PRs)

以上列出的费用仅供参考，欲获取准确的学杂费资讯，请点击查询

课程咨询

SIM Malaysia Rep Office:
30F, The Gardens North Tower, Mid Valley City,
Lingkaran Syed Putra, 59200 Kuala Lumpur, Malaysia
Whatsapp No: +60 17-457 0878
Office Tel: +603 2035 9680 / 81
Email: sim.my@sim.edu.sg

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