Discipline Modules
A113 Mathematics
B103 Understanding the Society
B105 Introduction to Psychology
B109 Design Thinking for Business Innovation
B216 Marketing
B218 Business Statistics
B220 Microeconomics
B223 Social Psychology
B224 Quantitative Research Methods
B225 Qualitative Research Methods
B227 Consumer Behaviour
B241 Positive Psychology in Marketing
B321 Macroeconomics
Specialisation Modules
B205 Business Law
B239 Digital Marketing and eCommerce
B240 Data Analytics and Visualisation
B327 Branding, Advertising and Promotion
B328 Cognition and Applied Psychology
B340 International and Cross-Cultural Marketing
入学资格
SPM: 5 credits / including credits in English and Mathematics
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