Introduction

Discipline

Advertising

Program

Bachelor's Degree Program

Year Established

2019

Qualification Awarded

Bachelor of Mass Communication (Honours) Advertising

Awarding Institution

Quest International University (QIU)

Recognition of Qualification

Malaysian Qualifications Agency (MQA)

Course Duration

3 years

Intake

April, July, October

Class Location

Quest International University (QIU)

Course Syllabus

Major Subjects

• Creative and Critical Thinking
• Mass Media in Society
• Communication Theory
• Scripting for Media
• Elective 1: Introduction to Corporate Communication / Introduction to Journalism
• Sociology
• Persuasive and Strategic Communication
• Marketing Communication
• Rhetoric, Articulation and Persuasion
• Media and Consumer Analytics
• Social Psychology
• Digital Photo & Videography
• Media Law and Ethics
• Creative Writing for Media
• Visual Communication
• Event Management
• Communication Research
• Introduction to Brand Management
• Media Psychology
• Advertising Principles
• Globalisation and Communication
• Research Project I
• Strategic Media Planning
• Innovative Media
• Research Project II
• Brand Identity Design
• Advertising Campaign
• Industrial Training

Entry Requirement

• Unified Examination Certificate (UEC): Pass with a minimum grade B IN five (5) subjects including English
• General Certificate of Education Advanced (“A”) Level: Pass A Level or equivalent with a minimum of grade D in TWO (2) subjects AND a credit in English at O level
• Matriculation / Pre-University / Sijil Tinggi Persekolahan Malaysia (STPM) programme or equivalent: Pass with a minimum of grade C (CGPA 2.0) in TWO (2) subjects AND a credit in English at SPM level
• Recognised Diploma in a related field: Pass with a minimum CGPA 2.00 and a credit in English at SPM level or its equivalent
• Other Qualifications:Other equivalent qualifications recognised by the Malaysian Government

English Proficiency:
(TOEFL) score of 500 OR (IELTS) score of 5.0 OR its equivalent

Course Fees

Budget

< RM45000 (estimated total amount of the tuition and miscellaneous fees for the entire program)

The fee listed above is only for reference. For the actual information of the tuition fees, please click here to inquire.

Course Inquiry

Ms. Jeannee
Tel：+60 12-6620498
Email：jeannee.lee@qiu.edu.my

Ms. Li
Tel：+60 12-2021314
Email：rui.li@qiu.edu.my