简介

学科

广告学

课程

学士课程

起始年份

2019

颁发资格

Bachelor of Mass Communication (Honours) Advertising

颁发机构

Quest International University (QIU)

资格承认

Malaysian Qualifications Agency (MQA)

修习时间

3 年

招生日期

April, July, October

上课地点

霹雳Quest国际大学

课程内容

主修科目

• Creative and Critical Thinking
• Mass Media in Society
• Communication Theory
• Scripting for Media
• Elective 1: Introduction to Corporate Communication / Introduction to Journalism
• Sociology
• Persuasive and Strategic Communication
• Marketing Communication
• Rhetoric, Articulation and Persuasion
• Media and Consumer Analytics
• Social Psychology
• Digital Photo & Videography
• Media Law and Ethics
• Creative Writing for Media
• Visual Communication
• Event Management
• Communication Research
• Introduction to Brand Management
• Media Psychology
• Advertising Principles
• Globalisation and Communication
• Research Project I
• Strategic Media Planning
• Innovative Media
• Research Project II
• Brand Identity Design
• Advertising Campaign
• Industrial Training

入学资格

• Unified Examination Certificate (UEC): Pass with a minimum grade B IN five (5) subjects including English
• General Certificate of Education Advanced (“A”) Level: Pass A Level or equivalent with a minimum of grade D in TWO (2) subjects AND a credit in English at O level
• Matriculation / Pre-University / Sijil Tinggi Persekolahan Malaysia (STPM) programme or equivalent: Pass with a minimum of grade C (CGPA 2.0) in TWO (2) subjects AND a credit in English at SPM level
• Recognised Diploma in a related field: Pass with a minimum CGPA 2.00 and a credit in English at SPM level or its equivalent
• Other Qualifications:Other equivalent qualifications recognised by the Malaysian Government

English Proficiency:
(TOEFL) score of 500 OR (IELTS) score of 5.0 OR its equivalent

课程费用

预算

< RM45000 （全课程学杂费预计总额）

以上列出的费用仅供参考，欲获取准确的学杂费资讯，请点击查询

课程咨询

Ms. Jeannee
电话：+60 12-6620498
电邮：jeannee.lee@qiu.edu.my

Ms. Li
电话：+60 12-2021314
电邮：rui.li@qiu.edu.my