Introduction

Discipline

Corporate Communication

Program

Bachelor's Degree Program

Year Established

2018

Qualification Awarded

Bachelor of Corporate Communication (Hons)

Awarding Institution

Quest International University (QIU)

Recognition of Qualification

Malaysian Qualifications Agency (MQA)

Course Duration

3 years

Intake

April, July, October

Class Location

Quest International University (QIU)

Course Syllabus

Major Subjects

• Introduction to Corporate Communication
• Mass Media and Society
• Communication Theory
• Scripting for Media
• Elective 1: Sociology / Introduction to Journalism
• Persuasive and Strategic Communication
• Marketing Communication
• Rhetoric, Articulation and Persuasion
• Media & Consumer Analytics
• Elective 2: Social Psychology / Digital Photography & Videography
• Personal Image Management
• Corporate Writing
• Media Law and Ethics
• Visual Communication
• Event Management
• Communication Research
• Introduction to Brand Management
• Media Psychology
• Crisis Management
• Media Relations and Publicity Strategies
• Globalisation and Communication
• Research Project I
• Corporate Social Responsibility
• Managerial Communication
• Innovative Media
• Research Project II
• PR Issues and Campaigns
• Corporate Identity Management
• Industrial Training

Entry Requirement

• Unified Examination Certificate (UEC): Pass with a minimum grade B IN five (5) subjects including English
• General Certificate of Education Advanced (“A”) Level Pass: A Level or equivalent with a minimum of grade D in TWO (2) subjects AND a credit in English at O level
• Matriculation / Pre-University / Sijil Tinggi Persekolahan Malaysia (STPM) programme or equivalent: Pass with a minimum of grade C (CGPA 2.0) in TWO (2) subjects AND a credit in English at SPM level
• Recognised Diploma in a related field: Pass with a minimum CGPA 2.00 and a credit in English at SPM level or its equivalent
• Other Qualifications: Other equivalent qualifications recognised by the Malaysian Government

English Proficiency: (TOEFL) score of 500 OR (IELTS) score of 5.0 OR its equivalent

Course Fees

Budget

< RM45000 (estimated total amount of the tuition and miscellaneous fees for the entire program)

The fee listed above is only for reference. For the actual information of the tuition fees, please click here to inquire.

Course Inquiry

Ms. Jeannee
Tel：+60 12-6620498
Email：jeannee.lee@qiu.edu.my

Ms. Li
Tel：+60 12-2021314
Email：rui.li@qiu.edu.my