Introduction

Discipline

Marketing Management

Program

Diploma Program

Year Established

2018

Qualification Awarded

Diploma in Marketing

Awarding Institution

New Era University College

Recognition of Qualification

Malaysian Qualifications Agency (MQA)

Course Duration

2 years (total up 6 semesters)

Intake

February, May, September

Class Location

New Era University College (Kajang)

Specialty

The Diploma in Marketing is a 2-year programme designed for students who have an aptitude or are keen on a marketing, sales, advertising, and branding career.

With a syllabus aligned to current industry demands, students acquire analytical and problem solving skills, and marketing competency that make them achievers in the world of competitive marketing.

Diploma graduates gain exemptions in relevant subjects that allow them to enter into NEUC’s second year of 3-year degree programmes.

Course Syllabus

Major Subjects

● 市场营销原理 Principles of Marketing
● 消费者行为 Consumer Behaviour
● 市场营销管理 Marketing Management
● 营销传播 Marketing Communication
● 销售管理 Sales Management
● 零售行销 Retail Marketing
● 国际营销 International Marketing
● 服务营销 Service Marketing
● 市场研究 Marketing Research
● 电子商务 E-Commerce
● 产品管理 Product Management
● 供应链管理 Supply Chain Management
● 客户关系 Customer Relation
● 品牌管理 Brand Management
● 数字营销 Digital Marketing
● 促销和活动营销 Promotion and Event Marketing
● 网页设计概论 Introduction to Web Design
● 广告策略与规划 Advertisement Strategies and Planning
● 商业数学 Business Mathematics
● 商业统计 Business Statistics
● 微观经济学 Microeconomics
● 宏观经济学 Macroeconomics
● 企业管理原理 Principles of Business Management
● 实用英语 English

Entry Requirement

• SPM with 3 Credits
• UEC with 3 Credits
• O Level / IGCSE / Other qualifications deemed equivalent by MQA

Course Fees

Budget

< RM25000 (estimated total amount of the tuition and miscellaneous fees for the entire program)

Tuition Fee

RM25,700 (Including Application Fee )

Application Fee

RM200

The fee listed above is only for reference. For the actual information of the tuition fees, please click here to inquire.

Course Inquiry

Marketing & Sales Department
Tel: 03-87392770 ext: 121/123/125
Email: enrolment@newera.edu.my
Facebook: https://www.facebook.com/neweracollege/