New Era University College
New Era University College

New Era University College


Bachelor of Arts (Honours) in Business Administration (BBA)


Business Administration Management
Bachelor's Degree Program
Year Established
Qualification Awarded
Bachelor of Arts (Honours) in Business Administration
Awarding Institution
New Era University College
Recognition of Qualification
Malaysian Qualifications Agency (MQA)
Course Duration
3 years (total up 8 semesters, incl. Industrial Training)
February, May, September
Class Location
  • New Era University College (Kajang)


The Bachelor of Arts (Honours) in Business Administration degree at New Era UC is an exciting programme that prepares students for the many opportunities in the corporate and industrial world.
It is a programme continuously updated with the latest business theories and practices to produce workplace- ready students.
Using activities and case-based learning methods, students will engage with a fast changing business environment that is driven by futuristic digital and technological advances.
At the end of the course, students will be well-equipped for career opportunities in industry 4.0 environment with skills in varied disciplines such as business management & human resource management.
Graduates of this programme will receive two awards upon completion — BA (Hons) in Business Administration from NEW ERA UNIVERSITY COLLEGE and WREXHAM GLYNDWR UNIVERSITY, UK.

Course Syllabus

Major Subjects
● 经济学 Economics
● 商业会计学 Business Accounting
● 管理学原理 Principles of Management
● 战略市场营销管理 Strategic Marketing Management
● 人力资源管理 Human Resources Management
● 战略管理 Strategic Management
● 组织行为学 Organizational Behaviour
● 新企业管理 Managing New Business
● 战略人力资源管理 Strategic Management of HR
● 财务管理 Financial Management
● 市场营销原理 Principles of Marketing
● 客户行为学 Consumer Behaviour
● 全球市场营销 Global Marketing
● 商业法 Business Law
● 专业发展管理 Managing Professional Development
● 国际营运战略 Strategic International Operations
● 基础商业资讯系统 Foundations of Business Information Systems
● 商业数学 Business Mathematics
● 商业统计学 Business Statistics
● 商业研究方法 Business Research Method
● 实习 Industrial Training
● 学术与专业英语 English for Academic and Professional Purposes

Entry Requirement

• STPM (CGPA 2.0) with 2 Principal Passes, and SPM with Mathematics and English Passes
• UEC with 5 Credits inclusive of Mathematics and English
• Foundation in Business (CGPA2.0), New Era University College
• Diploma in Business Administration (CGPA2.0), New Era University College
• A Level / Other qualifications deemed equivalent by MQA

Course Fees

< RM60000 (estimated total amount of the tuition and miscellaneous fees for the entire program)
Tuition Fee
RM 51,700 (Including Application Fee)
Application Fee

The fee listed above is only for reference. For the actual information of the tuition fees, please click here to inquire.

Course Inquiry

Marketing & Sales Department
Tel: 03-87392770 ext: 121/123/125

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