Introduction

Discipline

Media Studies, Journalism, TV & Broadcasting, Mass Communication, Advertising

Program

Bachelor's Degree Program

Year Established

2021

Qualification Awarded

Bachelor of Arts (Honours) in Chinese Media and Communication Studies

Awarding Institution

New Era University College

Recognition of Qualification

Malaysian Qualifications Agency (MQA)

Course Duration

3 years (total up 9 semesters, incl. Industrial Training)

Intake

February, May, September

Class Location

New Era University College (Kajang)

Specialty

Media and Communication

Sustainability and Humanity

Cross-media Competencies

Creativity and Entrepreneurship

Course Syllabus

Major Subjects

媒体与知识传播 Media and Communication
● 媒体素养 Media Literacy
● 资讯素养 Digital Age Literacy
● 传播批判理论 Critical Communication
● 新媒体理论 New Media Communication
● 全球传播 Global Communication
● 传播研究方法 Communication Research Methods
● 电影赏析 Film Appreciation

永续与人文素养 Sustainability and Humanity
● 艺术与美学 Art and Aesthetics
● 多元文化 Cultural Diversity
● 行动主义与文化参与 Activism and Cultural Participant
● 环境传播 Environmental Communication
● 流行文化 Popular Culture
● 女性主义 Feminism
● 政治学 Introduction to Political Science

跨媒体技艺 Cross-media Competencies
● 资讯图表与数据视觉化 Infographic and Data Visualization
● 数码排版与设计 Digital Editing and Design
● 数码影像制作与剪辑 Digital Visual Production and Editing
● 人类传播 Human Communication
● 声音演绎 Voices Narration
● 跨媒体内容编辑 Cross-media Content Editing
● 播音与主持 Broadcast and Hosting

创意与企业能力 Creativity and Entrepreneurship
● 创意内容行销 Creative Content Marketing
● 广告策略 Advertising Strategy
● 文化创意产业 Cultural and Creative Industries
● 社群媒体经营 Managing Social Media
● 媒体与传播专题 Topics in Media and Communication
● 跨媒体专案制作 Cross-media Project
● 社区传播与公民实践 Community Communication and Citizen Practice

Entry Requirement

• STPM (CGPA 2.0) with 2 Principal Passes of at least C, and SPM with a Credit in English
• UEC with 5 Credits inclusive of English
• Diploma in Media Studies (CGPA2.0), New Era University College, and SPM with a Credit in English
• Foundation in Chinese Communication (CGPA2.0), New Era University College, and SPM with a Credit in English
• A Level / Other qualifications deemed equivalent by MQA

Course Fees

Budget

< RM45000 (estimated total amount of the tuition and miscellaneous fees for the entire program)

Tuition Fee

RM 42,100 (Including Application Fee )

Application Fee

RM200

The fee listed above is only for reference. For the actual information of the tuition fees, please click here to inquire.

Course Inquiry

Marketing and Sales Department
Tel: 03-8740 6392 ext. 121/123/125
Email: enrolment@newera.edu.my
Facebook: https://www.facebook.com/newerauniversitycollege/