MERDEKA University Berhad (China Technical and Vocational Education Scholarship)
MERDEKA University Berhad (China Technical and Vocational Education Scholarship)

MERDEKA University Berhad (China Technical and Vocational Education Scholarship)


Communication and Planning


Mass Communication, Advertising, TV & Broadcasting, Communication Management, Information and Communication
Diploma Program
Qualification Awarded
Awarding Institution
Changsha Social Work College
Recognition of Qualification
Course Duration
3 years / 6 semesters
Class Location
  • Changsha Social Work College


The programme aims to cultivate excellent practical advertising professionals who are well-rounded in moral, intellectual and physical development, have solid theoretical and practical skills in
advertising, are proficient in advertising marketing planning skills, writing skills and computer application skills, know the basic theoretical knowledge of advertising and are familiar with the
whole process of advertising market operation, have the ability of advertising planning, advertising creativity, advertising copywriting and advertising management, and are rich in creativity and
and pioneering spirit.

Course Syllabus

Major Subjects
1. "New Media Promotion": Through learning the theoretical knowledge of new media concepts, categories, development trends, workflow and other skills related to new media operation such as planning, content creation, layout, headline design, operation and promotion, students will be able to be competent in new media content operation, new media promotion theme planning, new media platform construction and selection, new media user operation and other new media editing, new media operation, etc. Jobs
2. New Media Writing: The course consists of three main parts: the first part is the basic chapter of new media copywriting, which mainly covers the basic concept of new media copywriting, the job requirements and professional skills of new media copywriters; the second part is the creative practice chapter of new media copywriting, which mainly covers the creative ideas of new media copywriting, the writing skills of new media copywriting, and the creation of explosive new media copywriting; the third part The third part of the course is a supplement to the skills of new media copywriting, which is mainly about planning skills. Through the course, students will master the whole process of planning new media copy in a particular new media writing activity, and create the whole process of different new media forms of copy based on market research and consumer insight.
3. "Advertising Communication Practice": mainly teaches advertising planning, advertising psychology, advertising visuals, corporate image, advertising research, planning plans, etc. Through the course, students will master: in a particular advertising communication activity, what is the advertiser's marketing plan and objectives, what is the advertising target, advertising creativity, advertising media, and on the basis of market research, forecasting, the advertiser's advertising They will be able to independently write consumer research reports, complete advertising plans and create visual representations of advertisements in different media.
4. digital photography and video technology: through projects based on "portrait photography", "documentary photography and video" and "thematic photography", the course includes 10 tasks: photography and video This course is designed to provide students with the knowledge and skills to master general knowledge of audio-visual language, portrait photography skills, basic principles of photography, various types of camera equipment and its operation, and basic thematic camera techniques.
5. "Public Relations Eloquence": this course is based on the realistic needs of communication students in the future workplace, from business negotiations, customer communication, project proposals and explanations, meeting chairing and recording, public affairs coordination and other realistic applications, mainly about the procedures, etiquette, skills and points of attention of the meeting; persuasive application skills; effective techniques of refusal; through praise to build communication bridges, adjust the communication atmosphere This course provides students with training in the techniques of chairing meetings and taking minutes of meetings in corporate applications; common communication skills for dealing with awkward situations; and speech writing and presentation skills.

This course provides students with the basic requirements of PR work, the basic mode of information dissemination, the pathway for enterprises to deal with PR crises, and the way for enterprises to deal with PR crises. Students will learn the basic requirements of PR work, the basic mode of information dissemination for corporate brands, products and personalities, as well as the basic professional requirements of PR and communication staff in their practical work.

Entry Requirement

Graduated from Chinese Independent High School / Secondary School Form 5 Level
Serious attitude
Strong to desire further study
Fulfillment the minimum entry requirements for Certificate/ Diploma/ Degree Courses
( Please refer to our website for minimum entry requirement :

Course Fees

< RM50000 (estimated total amount of the tuition and miscellaneous fees for the entire program)
Tuition Fee
Scholarship / Tuition Fee ( Please refer to
Application Fee

The fee listed above is only for reference. For the actual information of the tuition fees, please click here to inquire.

Course Inquiry

Merdeka University Berhad 独大教育机构
03-87397080 / 012-2429912 / 016-7241919

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