MERDEKA University Berhad (China Technical and Vocational Education Scholarship)
MERDEKA University Berhad (China Technical and Vocational Education Scholarship)

MERDEKA University Berhad (China Technical and Vocational Education Scholarship)




Marketing Management, E-Commerce, International Business
Diploma Program
Qualification Awarded
Awarding Institution
Zhejiang Technical Institute of Economics/ HuNan Industry Polytechnic/ Quanzhou Normal University/ Jiangsu Vocational College Agricul Ture and Forestry/ Changsha Social Work College
Recognition of Qualification
Course Duration
3 years / 6 semesters
Class Location
  • Changsha Social Work College
  • ZheJiang Technical Institute of Economics
  • Hu Nan Industry Polytechnic
  • Quanzhou Vocational and Technical University
  • Hunan Modern Logistics Occupation Technical College
  • Jiangsu Vocational College of Agricul and Forestry


The major is oriented towards the modern circulation and service industry job groups, cultivating with a keen market awareness, good personal and professional qualities, with online and offline market
research, market analysis, customer communication, product sales, business negotiation, marketing planning and other interactive marketing capabilities, as well as new media marketing capabilities and
and innovative entrepreneurship, to meet the demand of enterprises for omnichannel marketing talents in the Internet context. This course is designed to meet the needs of enterprises for omnichannel
marketing talents in the context of the Internet, and to develop interactive marketing skills such as online and offline market research, market analysis, customer communication, product sales,
business negotiation and marketing planning, as well as new media marketing skills and innovative entrepreneurial skills.

Course Syllabus

Major Subjects
Zhejiang Technical Institute of Economics: New media operation practice, new retail shop operation, online marketing tools and applications, online marketing practice, marketing practice, effective communication skills, consumer behavior analysis practice, marketing planning, sales management practice, digital marketing, customer development and relationship maintenance, comprehensive course practice
HuNan Industry Polytechnic: Marketing Practice, Consumer Psychology and Behaviour, Market Research and Forecasting, Marketing Planning, Big Data Marketing, New Media Marketing, Customer Relationship Management, Modern Sales Promotion Theory and Techniques, Business Negotiation, Business Art, Merchandising and Management, Cross-border E-commerce, Business Roadshow, Construction Machinery Marketing Practice, Automotive Marketing Practice, etc.
Quanzhou Vocational and Technical University: Fundamentals of Management, Western Economics, Fundamentals of Accounting, Statistics, Marketing, Advertising and Marketing Promotion, Market Research, Consumer Behaviour, Financial Management, Modern Salesmanship, Business Negotiation and Business Etiquette, International Marketing, Economic Law, etc.
Hunan Modern Logistics College: Logistics Marketing, Consumer Behaviour Analysis, Market Research and Forecasting, Sales Promotion Techniques, Marketing Planning, Business Negotiation, Sales Management, Comprehensive Professional Practical Training
Jiangsu Vocational College Agricul Ture and Forestry: modern business management, marketing, social etiquette, business negotiation, advertising practice, customer relationship management, market research and forecasting, enterprise marketing planning, network marketing, consumer psychology, modern sales techniques, international trade theory and practice, customs clearance practice, professional practical training, etc.
Changsha Social Work College: Marketing Fundamentals, Consumer Behaviour Analysis, Business Negotiation and Communication Skills, Market Research Practice, Marketing Planning, New Media Marketing Fundamentals, Short Video Production and Post-Processing, Image Processing and Graphic Design, Comprehensive Practical Training in New Media Marketing, Short Video Operation and Promotion, Internet Copywriting, Live Marketing, etc.

Entry Requirement

Graduated from Chinese Independent High School / Secondary School Form 5 Level
Serious attitude
Strong to desire further study
Fulfillment the minimum entry requirements for Certificate/ Diploma/ Degree Courses
( Please refer to our website for minimum entry requirement :

Course Fees

< RM50000 (estimated total amount of the tuition and miscellaneous fees for the entire program)
Tuition Fee
Scholarship / Tuition Fee ( Please refer to
Application Fee

The fee listed above is only for reference. For the actual information of the tuition fees, please click here to inquire.

Course Inquiry

Merdeka University Berhad 独大教育机构
03-87397080 / 012-2429912 / 016-7241919

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