Major Subjects
01 Visual Communication and Media Design Direction: This direction focuses on the visual design of fonts, graphics, images and other elements and the visual communication design issues in digital technology, actively exploring the close relationship between visual communication design and mass society, culture and art, commercial activities, modern technology, etc., emphasizing interaction and experience, the interpenetration and combination of various media technologies, and the high combination of artistry, humanism and The programme emphasises interaction and experience, the interplay and integration of various media technologies, and a high degree of integration of art, humanity and technology. Based on the needs of the local industry, the programme cultivates high-level design talents who are able to apply their professional knowledge to solve problems and engage in visual design-related fields.
02 Product Design Direction: Based on the needs of the local industry, this direction focuses on the direction of product design development and cutting-edge dynamics. Based on the concepts of innovation, execution, interdisciplinarity and synergy, it focuses on the development and design of household products, intelligent interactive products, products for the elderly and children, and cultural and creative products, with emphasis on multiple factors such as art, technology, business and society. It aims to cultivate high-level product design talents with systematic professional knowledge, high-level project research ability, solid design skills, and good design communication and management skills.
03 Fashion and Apparel Design Direction: This direction focuses on fashion trends, apparel design techniques, apparel modelling techniques, apparel fabric dyeing patterns and material composition techniques for apparel product design, emphasising the intersection of apparel art and its related disciplines, shaping unique art and technology apparel product design concepts and diversified innovative expressions, and focusing on cultivating students' professionalism and application capabilities. In-depth analysis and research on apparel design techniques, creative design for the apparel market, fashion and functional design, traditional apparel design and innovation, and three-dimensional design and creation practice for high fashion. Based on the needs of the local industry, the programme cultivates high-level design-oriented technical talents and technical design talents who can work in branded clothing design, apparel products, textile design, branded clothing planning and marketing, etc.
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