Major Subjects
Changsha Social Work College
1. "Graphic Creativity": This course aims to develop the imagination of the mind, cultivate design concepts and create a diversified approach to conformational design. Students are guided to consciously observe the objective world, accumulate knowledge from life, discover creative elements and deepen their understanding of graphic language design; they are trained to consciously capture visual images in life and create new visual images; through the method of symbolism, they develop their sense of formal beauty and enhance their creative expression.
2. "Creative Typographic Design": This course teaches the basic principles and basic methods of typographic design, analyses the stylistic characteristics of commonly used fonts and various types of printing fonts, conducts training in writing and creative design of various fonts, enables students to understand the production and development of writing, the individual characteristics of traditional Chinese fonts and Latin alphabets, and cultivates students' ability to write in a variety of fonts and the ability to design fonts creatively and This course provides students with an understanding of the production and development of script and the individual characteristics of traditional Chinese fonts and Latin letters.
3. Layout Design: This course allows students to establish an overall concept of layout design through the analysis of outstanding layout design works and thematic practice. Emphasis is placed on research-based study of design layout, thematic project design and organised discussion, leading students to further deepen and enhance their theory in practical training projects, so as to master the principles of layout design and the application of layout design in advertising design, web design, album design and promotional materials.
4. Advertising Design: Through the analysis of outstanding advertising design works and the inspiration of creative thinking, this course interprets the connotation of advertising design to students. Through the practical teaching of advertising research, advertising planning, advertising design, advertising media and other aspects, the course cultivates students' innovative thinking of advertising design and the practical ability to complete advertising design projects independently.
5. Packaging Design: Through the study of this course, students will be guided to understand the development trend of packaging at home and abroad; master the expression techniques and process methods of packaging design, master the taxonomy of packaging design, be able to analyze from the aspects of form, materials and techniques, understand the current solutions of packaging design, and independently complete the modelling and visual design of modern packaging.
6. Corporate Image Design: Through the basic theoretical study and professional skills practice of this course, students will mainly cultivate the comprehensive design ability of brand image, cultivate their creative thinking ability and artistic cultivation, enable them to understand the creative thinking and design methods of brand image design, and enhance the performance skills of brand image design.
Suzhou Art&Design Technology Institute
Year 1: Visual Form and Colour Training, Fundamentals of Graphic Creativity, History of Visual Media Design, Fundamentals of Graphic Creativity, Design Techniques
Year 2: graphic type and logo design, image and illustration techniques, layout design, planning and presentation fundamentals, business planning fundamentals, brand planning, visual presentation, integrated media creative expression, book form training, packaging and printing techniques
Year 3: Studio courses, overall brand image design, brand packaging design, graphic design, graduation design
Nanjing City Vocational College: graphic design, commercial illustration, type design, graphic design, brand image design, logo and CI design, web design and production, animation design and production, practical training in decorative creativity, comprehensive practical training in film and television creation
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