MERDEKA University Berhad (China Technical and Vocational Education Scholarship)
MERDEKA University Berhad (China Technical and Vocational Education Scholarship)

MERDEKA University Berhad (China Technical and Vocational Education Scholarship)

独大教育机构(中国职业教育奖学金)

Photography and Video Art

Introduction

Discipline
Graphic Communication, Media Studies, Creative Media, Filming, Photography, Visual Communication
Program
Diploma Program
Qualification Awarded
Diploma
Awarding Institution
Suzhou Art&Design Technology Institute
Recognition of Qualification
China
Course Duration
3 years / 6 semesters
Intake
September
Class Location
  • Suzhou Art & Design Technology Institute

Specialty

In recent years, commercial photography and videography professionals are mainly employed by advertising agencies, professional video production companies and media communication companies. Along with
the current rapid development of online media technology, companies are showing new requirements for talent. From the perspective of the knowledge of the talent, photography and videography talents
need to have the knowledge and skills of concept interpretation, design, shooting, compositing, output and application, etc., especially for project execution efficiency to put forward higher
requirements. Our photography and video art programme will train talents who are proficient in image shooting and production, but also have knowledge and skills in advertising planning, art design,
output management and business management, which will be more suitable for the development needs of the industry.
The programme is equipped with an international first-class and the only German Bach studio and attached practical training space in the province's tertiary institutions, using the Swiss Ellington
strobe system and the German Bach rail camera system, providing students with quality hardware resources and a guaranteed learning environment for their professional semester.

Course Syllabus

Major Subjects
Year 1: Visual Form and Colour Training, History of Photography and Photographic Aesthetics, Visual Layout, Fundamentals of Graphic Aesthetics, Design Techniques, Fundamentals of Graphic Creativity, History of Visual Media Design
Year 2: Architectural Photography, Material Training in Photography, Fundamentals of Portrait Photography, Retouching Photography, Video Fundamentals, Product Advertising Photography, People Advertising Photography, Image Composition Techniques, Brochure Design, Advanced Portrait Photography, Lighting Control in Portrait Photography, Makeup Styling in Portrait Photography, Fashion and Branding, Colour Fashion, Fashion Layout, Fashion - Emotion - Image, Film and Television Fundamentals, Film and Television Lighting Techniques, Film and Television Post-Production, Audio processing, film split analysis and script design
Year 3: Large-scale product photography, creative advertising photography, advertising photography (overall project design and completion), wedding photography and video, creative portrait photography, fashion creative planning, fashion outdoor photography, fashion retouching, fashion photography project practice, post-production effects, modern video technology, audio editing, film and television advertising creation, final design

Entry Requirement

Graduated from Chinese Independent High School / Secondary School Form 5 Level
Serious attitude
Strong to desire further study
Fulfillment the minimum entry requirements for Certificate/ Diploma/ Degree Courses
( Please refer to our website for minimum entry requirement : https://www.merdeka-university.org.my/)

Course Fees

Budget
< RM50000 (estimated total amount of the tuition and miscellaneous fees for the entire program)
Tuition Fee
Scholarship / Tuition Fee ( Please refer to https://www.merdeka-university.org.my/information/china-university-fees/)
Application Fee
RM50
Registration Fee
-

The fee listed above is only for reference. For the actual information of the tuition fees, please click here to inquire.

Course Inquiry

Merdeka University Berhad 独大教育机构
03-87397080 / 012-2429912 / 016-7241919

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