In recent years, commercial photography and videography professionals are mainly employed by advertising agencies, professional video production companies and media communication companies. Along with
the current rapid development of online media technology, companies are showing new requirements for talent. From the perspective of the knowledge of the talent, photography and videography talents
need to have the knowledge and skills of concept interpretation, design, shooting, compositing, output and application, etc., especially for project execution efficiency to put forward higher
requirements. Our photography and video art programme will train talents who are proficient in image shooting and production, but also have knowledge and skills in advertising planning, art design,
output management and business management, which will be more suitable for the development needs of the industry.
The programme is equipped with an international first-class and the only German Bach studio and attached practical training space in the province's tertiary institutions, using the Swiss Ellington
strobe system and the German Bach rail camera system, providing students with quality hardware resources and a guaranteed learning environment for their professional semester.
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