MERDEKA University Berhad (China Technical and Vocational Education Scholarship)
MERDEKA University Berhad (China Technical and Vocational Education Scholarship)

MERDEKA University Berhad (China Technical and Vocational Education Scholarship)

独大教育机构(中国职业教育奖学金)

Advertising art and design

Introduction

Discipline
Advertising Design
Program
Diploma Program
Qualification Awarded
Diploma
Awarding Institution
Suzhou Art&Design Technology Institute/ HuNan Industry Polytechnic
Recognition of Qualification
China
Course Duration
3 years / 6 semesters
Intake
September
Class Location
  • Suzhou Art & Design Technology Institute
  • Hu Nan Industry Polytechnic

Specialty

The development of the cultural and creative industries, the innovation of new technologies and the involvement of new media have led visual design to break through traditional boundaries, from
one-dimensional to multi-dimensional, from static to dynamic, diverse and constantly enriched. Our specialisation covers advertising design, book design, packaging design, illustration design,
integrated corporate identity design, multimedia and web interaction design, video modelling, etc. The breadth of our specialisation and cross-fertilisation follows the current visual communication
approach of integrating old and new media and multi-presentation.
Our advertising design and production major was developed from the college's decoration design major, with a history of more than 30 years of development. 2002 became a national pilot of higher
vocational education reform by the Ministry of Education, and since 2004 has cooperated with the Jiangsu Vocational Appraisal Center to develop the advertising designer's question and paper database
and jointly build four national vocational qualification training and appraisal bases. 2008 became a national demonstration training base supported by the central financial administration of the
Ministry of Education. In 2010, we became a key construction major of the national backbone institutions, and in 2014, we completed the construction of excellent and received the investment of
"construction project of vocational education training base supported by the central financial administration", with 5,500 square meters of teaching area and 7,000 square meters of practical training
area. We implement studio-based project teaching, through thematic teaching, cross-border (cross-major, cross-direction, cross-curriculum, cross-country) cooperative teaching, in-depth integration of
projects and courses, while many industry company managers, design directors to come, domestic and foreign famous design masters to teach, greatly expanding our professional vision and practical
experience.

Course Syllabus

Major Subjects
Suzhou Art&Design Technology Institute
Year 1: Visual Form and Colour Training, Fundamentals of Graphic Aesthetics, History of Visual Media Design, Fundamentals of Graphic Creativity, Design Techniques, Fundamentals of Photography
Year 2: Typeface and Logo Design, Image Design, Layout Design, Basics of Planning and Presentation, Advertising Copywriting, Creative Expression in Integrated Media, UI Design, Prototyping, HTML+CSS, Book Design, Brand Identity Design, Commercial Illustration, Product Advertising, Brand Culture, 3D Modelling
Year 3: Advertising Planning and Design, Illustration Project Design, Interaction Design, Digital Publication Design, Cultural and Creative Product Design and Production, Graduation Design
HuNan Industry Polytechnic: Three major compositions, advertising psychology, introduction to design, POP and type design, packaging design, book design, photography, computer advertising creativity, logo design, modern corporate image design, graphic image processing, commercial illustration, etc.

Entry Requirement

High School Graduands / Secondary School Graduands
Serious
Strong desire on further study

Fulfillment the minimum entry requirements for Certificate/ Diploma/ Degree Courses
( Please refer to our website for minimum entry requirement : https://www.merdeka-university.org.my/)

Course Fees

Budget
< RM50000 (estimated total amount of the tuition and miscellaneous fees for the entire program)
Tuition Fee
Scholarship / Tuition Fee ( Please refer to https://www.merdeka-university.org.my/information/china-university-fees/)
Application Fee
RM50
Registration Fee
-

The fee listed above is only for reference. For the actual information of the tuition fees, please click here to inquire.

Course Inquiry

Merdeka University Berhad 独大教育机构
03-87397080 / 012-2429912 / 016-7241919

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