Major Subjects
Year 1
Theories of Communication, Introduction to Social Science, Introduction to Integrated Marketing Communication, Basic Marketing, Office Application Technology, Hubungan Etnik / Pengajian Malaysia 3, Human Communication, Introduction to Corporate Communication, Tamadun Islam & Tamadun Asia / Bahasa Melayu Komunikasi 3, Mass Media and Society, Introduction to Corporate Multimedia, Communication Laws and Ethics, Public Relations Practices, Interactive Skills, U2 Subject
Year 2
Cross Cultural Communication, Corporate Writing, Publicity, Basic Entrepreneurship, Critical Reading Skills, Free Elective I, Consumer Behaviour, E-Advertising, U3 Subject, Managing Advertising and Promotion, Branding and Positioning, Promotional Writing, International Relations, Research Methods, Knowledge Management
Year 3
Crisis Communication Management, IMC Campaign and Planning, Creative Strategy and Production in IMC, Effective Negotiation, IMC and Globalization, Free Elective II, International Marketing, Internet Marketing, U4 Subject, Industrial Training
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