主修课 Major Units:
电子商务简介 Introduction to E-Commerce
品牌营销 Brand Marketing
数字营销 Digital Marketing
销售计划和运营 Sales Planning and Operations
公共关系原理 Principles of Public Relations
零售营销 Retail Marketing
服务营销 Service Marketing
内容营销 Content Marketing
社交媒体原则与实践 Social Media Principles and Practice
必修课 Core Units:
管理原理 Principles of Management
商务沟通 Business Communication
创业概论 Introduction to Entrepreneurship
财务规划 Financial Planning
广告原理 Advertising Principles
人力资源行政 Human Resource Administration
采购与物流运营 Purchasing & Logistics Operation
营销及销售运营 Marketing & Sales Operation
账户处理 Accounts Processing
消费者服务管理 Consumer Service Management
商业风险管理 Business Risk Management
活动管理原则 Principles of Event Management
电脑应用技能 Computer Applications Skills
个人发展技能 Personal Development Skills
团队发展技能 Team Development Skills
项目管理 Project Management
毕业制作 Final Project
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