BEIJING FOREIGN STUDIES UNIVERSITY
BEIJING FOREIGN STUDIES UNIVERSITY

BEIJING FOREIGN STUDIES UNIVERSITY

北京外国语大学

Bachelor of E-commerce

Introduction

Discipline
E-Commerce
Program
Bachelor's Degree Program
Qualification Awarded
Beijing Foreign Studies University
Awarding Institution
Beijing Foreign Studies University
Recognition of Qualification
中国教育部
Course Duration
4 years
Intake
January, September
Class Location
  • Beijing Foreign Studies University

Course Syllabus

Major Subjects
Session 1. Course Introduction
Session 2. Business Models, Value Chains and Competitive Forces
Session 3. B2C & B2B
Session 4. E-retail and Logistics
Session 5. Marketing and Advertising
Session 6. Mobile Technologies
Session 7. Digital Payment
Session 8. Student Presentation 1
Session 9. Network Effects and Strategies
Session 10. Locked-in, Walled Garden and Eco-systems
Session 11. Social Media
Session 12. Technology and Entertainment
Session 13. Data Strategies
Session 14. Security, Privacy, and Regulation
Session 15. Student Presentations 2

Entry Requirement

Eligibility
1. Non-Chinese citizen in good health; between the ages of 18 and 35 years; holding a high school degree or above.
2. In order to enroll into Chinese-taught programs, applicants need to submit ‘Chinese Level Proficiency Test’ certificate (HSK).
Applicants that fail to meet the required HSK level can take Chinese language training course offered by CIE in our University.
3. For English-taught programs, one of the following language proficiency requests must be satisfied:
1) The native language or the official language of the applicants’ home country is English
2) The teaching media during high school study is English
3) IELTS (an overall score of 5.5 or above)
4) TOEFL (an overall score of 65 or above)
* According to the regulations by Ministry of Education of the PRC, applicants who used to be Chinese citizens but later immigrated to other countries, must hold a valid foreign passport or nationality certificate documents for more than 4 years. The applicant must also have actual proof of residency in that foreign country for more than 2 years in the last 4 years (up to April 30, 2020) (it can be regarded as one year if they have lived in foreign countries for more than 9 months in one year, this will be calculated from the number of entries and exits).

Course Fees

Budget
< RM125000 (estimated total amount of the tuition and miscellaneous fees for the entire program)

The fee listed above is only for reference. For the actual information of the tuition fees, please click here to inquire.

Course Inquiry

If you have any questions, please click here for inquiry.

Ask Me