Asia Pacific University of Technology & Innovation
Asia Pacific University of Technology & Innovation

Asia Pacific University of Technology & Innovation

亚太科技大学

MASTER OF SCIENCE IN INTERNATIONAL BUSINESS COMMUNICATIONS

Introduction

Discipline
Information and Communication
Program
Master's Degree Program
Qualification Awarded
MASTER OF SCIENCE IN INTERNATIONAL BUSINESS COMMUNICATIONS
Awarding Institution
Asia Pacific University (APU) Master Award / APU-DMU Dual Master Award
Recognition of Qualification
Malaysian Qualifications Agency (MQA)
Course Duration
12-18 months (Full Time)
Intake
January, May, August, November
Class Location
  • Asia Pacific University of Technology & Innovation (Bukit Jalil)

Course Syllabus

Major Subjects
-Communication Theory and Practice
-Business Communication Research and Audit
-Integrated Marketing Communications
-Planning Business Communications Campaigns
-Marketing and Sustainability in the Age of Globalisation
-New Media Industries and Technologies
-International Business Communications and Competencies
-Research Methodology
-Technology, Culture and People: A Global Perspective
-Behavioural Science, Social Media and Marketing Analytics
-Project

Entry Requirement

• Bachelor’s degree with minimum CGPA of 2.50 out of 4.00, or its equivalent qualification as acceptable by the Senate.

• Bachelor’s degree with CGPA below 2.50 out of 4.00, or its equivalent qualification can be accepted with minimum 5 years relevant working experience in related field.

• English Requirements for international student: IELTS 6.0

Course Fees

Budget
< RM35000 (estimated total amount of the tuition and miscellaneous fees for the entire program)
Tuition Fee
RM 29,500
Application Fee
RM800
Other Fees
Library Deposit(refundable)/ RM500

The fee listed above is only for reference. For the actual information of the tuition fees, please click here to inquire.

Course Inquiry

Student Services Department - info@apu.edu.my
Contact Number: 03-8996 1000

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