Asia Pacific University of Technology & Innovation
Asia Pacific University of Technology & Innovation

Asia Pacific University of Technology & Innovation

亚太科技大学

MASTER OF SCIENCE IN GLOBAL MARKETING MANAGEMENT

Introduction

Discipline
Global Marketing Management
Program
Master's Degree Program
Qualification Awarded
MASTER OF SCIENCE IN GLOBAL MARKETING MANAGEMENT
Awarding Institution
Asia Pacific University (APU) Master Award / APU-DMU Dual Master Award
Recognition of Qualification
Malaysian Qualifications Agency (MQA)
Course Duration
12-18 months (Full Time)
Intake
January, May, August, December
Class Location
  • Asia Pacific University of Technology & Innovation （Bukit Jalil）

Course Syllabus

Major Subjects
-Statistics and Decision Making
-Strategic Marketing Management
-Euro Asia Global Business and Trends
-Global Marketing Management
-Integrated Marketing Communications
-Managing Creativity and Innovation
-Marketing and Sustainability in the Age of Globalisation
-New Product Development and Innovation
-Research Methodology
-Behavioural Science, Social Media and Marketing Analytics
-Project

Entry Requirement

• Bachelor’s degree with minimum CGPA of 2.50 out of 4.00, or its equivalent qualification as acceptable by the Senate.

• Bachelor’s degree with CGPA below 2.50 out of 4.00, or its equivalent qualification can be accepted with minimum 5 years relevant working experience in related field.

• English Requirements for international student: IELTS 6.0

Course Fees

Budget
< RM35000 (estimated total amount of the tuition and miscellaneous fees for the entire program)
Tuition Fee
RM29,500
Application Fee
RM800
Other Fees
Library Deposit(refundable)/ RM500

The fee listed above is only for reference. For the actual information of the tuition fees, please click here to inquire.

Course Inquiry

Student Services Department - info@apu.edu.my
Contact Number: 03-8996 1000

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