Multimedia Design/Digital Media Design

Diploma Program

DIPLOMA IN DESIGN AND MEDIA

Asia Pacific Institute of Information Technology (APIIT) Diploma Award

Malaysian Qualifications Agency (MQA)

2 Years/5 semesters

March, June, September, November

• Asia Pacific University of Technology & Innovation （Bukit Jalil）

Semester 1:
Introduction to Graphic Design
Drawing and Presentation Techniques
Academic Research Skills
Imaging/Production Skills for Design


Semester 2:
Visual Art Theory and Practice
Introduction to Advertising
Digital Image Manipulation
Introduction to Creative Project
Professional Communication


Semester 3:
Animation Principles
Illustration for Concept Art
Introduction to Project Management
Digital Illustration Techniques
3D Pipeline
Integrity and Anti-Corruption

Semester 4:
Motion Graphics
Cinema Film Analysis
Fundamentals of Entrepreneurship
Introduction to Project Management
Major Project Preparation


Semester 5:
Applied Movement
New Media Studies
Major Project

Semester 6:
-Internship (8 weeks)

Elective Modules
In semester 4 and 5, students will get to select their elective modules based on their preferred pathway to further expand their foundations in technical specialisation and creative exploration within the field.

ROUTE A: LEADING TO DIGITAL ADVERTISING PATHWAY

Students will gain broad insights into the advertising realm, exploring client brief analysis, brand placement, and identity to craft design briefs informed by market research. They'll delve into foundational marketing principles and consumer behavior issues, expanding their understanding of the field.

Modules

Design History and Context OR Introduction to Public Relations
​Client Brief Concept
Marketing Fundamentals, Consumer Behaviour and Creative Practice

ROUTE B: LEADING TO ANIMATION PATHWAY

Students will delve deeper into advanced technical applications in 2D animation techniques and elevating 3D techniques. Students have the option to explore between art history aligned with industrial design or venture into the realm of public relations for a broader perspective.

Modules

Design History and Context OR Introduction to Public Relations
Digital 2D Animation
Advance 3D Pipeline

ROUTE C: LEADING TO VISUAL EFFECTS PATHWAY

Students will delve deeper into gain insights into workflow of Visual Effects through compositing techniques and elevate their 3D techniques. Students have the option to explore between art history aligned with industrial design or venture into the realm of public relations for a broader perspective.

Modules

Design History and Context OR Introduction to Public Relations
Digital Compositing for Film
Advance 3D Pipeline

ROUTE D: LEADING TO INDUSTRIAL DESIGN PATHWAY

Students will gain expertise through hands-on practical sessions, in utilising various workshop tools and working with raw materials like foam and wood. They'll also explore 3D software applications like Solidworks or Rhino to transform their 2D concepts into 3D models, primed for 3D printing applications.

Modules

Design History and Context
Design Style and Substance
C.A.D. Project or Surface Modeling
ROUTE E: LEADING TO MEDIA AND COMMUNICATION PATHWAY

Students will immerse in the realm of media and communication, exploring concepts of public relations and communication theories. They'll delve into fundamental marketing principles and consumer behavior issues, expanding their comprehensive understanding of the field.

Modules

Introduction to Public Relations
Communication Theories
Marketing Fundamentals, Consumer Behaviour and Creative Practice

*In addition to the above, all students are also required to successfully complete General Studies modules as stipulated by the Malaysian Qualification Agency, as well as fulfill credit requirements for Co-curricular activities.