Asia Pacific University of Technology & Innovation
Asia Pacific University of Technology & Innovation

Asia Pacific University of Technology & Innovation

亚太科技大学

BA (HONS) IN BUSINESS MANAGEMENT WITH SPECIALISM IN E-BUSINESS

Introduction

Discipline
Business Administration Management
Program
Bachelor's Degree Program
Qualification Awarded
BA (HONS) IN BUSINESS MANAGEMENT
Awarding Institution
Asia Pacific University (APU) Degree Award / APU-DMU Dual Degree Award
Recognition of Qualification
Malaysian Qualifications Agency (MQA)
Course Duration
3 Years/6 Semesters
Intake
March, June, September, November
Class Location
  • Asia Pacific University of Technology & Innovation （Bukit Jalil）

Course Syllabus

Major Subjects
Degree Level 1:
Introduction to Management
Digital Thinking and Innovation
Quantitative Skills
Business and Communications Skills
Business Economics
People Management
Accounting Skills
Marketing
Business Law
Fundamentals of Entrepreneurship

Degree Level 2:
Behavioural Science in Organisation
Operations Management
Innovation Process
Business Ethics and Governance
Business Research Methods
Delivering Customer Value
Enterprise Resource Planning with SAP Platform

Specialised Modules

E-Business Management
Social Media & Communication
E-Commerce
Digital Marketing

Elective Modules (Choose 1)

Managing Finance OR Financial Management

Degree Level 3:
Strategic Management
Venture Building
Specialised Modules

Digital Strategy and Analytics
Managing Change
Investigations in Business Management
Contemporary Management
E-Business Procurement
Enabling Technologies for Digital Marketing
Global Marketing
Business Management Project

Elective Modules (Choose 2)

Corporate Finance OR Building Customer Relationship
Integrated Marketing Communications OR Retail Marketing Management

Entry Requirement

Direct Entry to Level 1 of the Degree:
STPM
2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent.

A-Level
2 Passes (Grade A-D) in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.

UEC
5 Grade B’s in UEC with a Pass in Mathematics and English.

Matriculation/ Foundation
Passed Foundation programme (minimum CGPA of 2.0).

Direct Entry to Level 2 of the Degree:
Successful completion of the APU Diploma or
Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree
(Subject to the approval of the APU Academic Board)

Course Fees

Budget
< RM90000 (estimated total amount of the tuition and miscellaneous fees for the entire program)
Tuition Fee
RM99,800
Application Fee
RM800
Other Fees
Library Deposit(refundable)/ RM500

The fee listed above is only for reference. For the actual information of the tuition fees, please click here to inquire.

Course Inquiry

Student Services Department - info@apu.edu.my
Contact Number: 03-8996 1000

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