Introduction

Discipline

Marketing Management

Program

Master's Degree Program

Qualification Awarded

MASTER OF SCIENCE IN DIGITAL MARKETING

Awarding Institution

Asia Pacific University (APU) Master Award / APU-DMU Dual Master Award

Recognition of Qualification

Malaysian Qualifications Agency (MQA)

Course Duration

12-18 months (Full Time) / 2-2.5 Years (Part Time)

Intake

January, March, July, November

Class Location

Asia Pacific University of Technology & Innovation （Bukit Jalil）

Course Syllabus

Major Subjects

Pre-Requisite Modules (For Non-Business Students)
Duration: 1 month (Full-time) / 2 months (Part-time)

Managing People
Understanding Customers
Managerial Finance
Business Environment & Strategic Planning

Modules

Consumer Behaviour and Branding in Digital Age
Marketing and Sustainability in the Age of Globalisation
Behavioural Science, Social Media & Marketing Analytics
Design Thinking
Managing Creativity and Innovation
Statistical Decision Making
Strategic Marketing Management
Digital Campaigns Management
Artificial Intelligence (AI) in Marketing
Research Methodology
Digital Marketing Tools and Trends
Project

Entry Requirement

General Requirements

Bachelor’s degree
-Bachelor’s degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate.
-Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment.
-Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.
-Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.

Course Fees

Budget

< RM40000 (estimated total amount of the tuition and miscellaneous fees for the entire program)

Tuition Fee

RM 38,800

Application Fee

RM 800

Other Fees

Library Deposit(refundable)/ RM500

The fee listed above is only for reference. For the actual information of the tuition fees, please click here to inquire.

Course Inquiry

Student Services Department - info@apu.edu.my
Contact Number: 03-8996 1000

Asia Pacific University of Technology & Innovation