亚太科技大学
亚太科技大学

Asia Pacific University of Technology & Innovation

亚太科技大学

数字化营销硕士学士

简介

学科
行销管理学
课程
硕士课程
颁发资格
数字化营销硕士学士
颁发机构
亚太科技大学硕士文凭 / 亚太科技大学 - 德蒙福特大学 双文凭学位
资格承认
马来西亚学术资格鉴定机构
修习时间
12 - 18 月(Full Time) / 2-2.5 年 (Part Time)
招生日期
January, March, July, November
上课地点
  • 亚太科技大学 (武吉加里尔)

课程内容

主修科目
Pre-Requisite Modules (For Non-Business Students)
Duration: 1 month (Full-time) / 2 months (Part-time)

Managing People
Understanding Customers
Managerial Finance
Business Environment & Strategic Planning

Modules

Consumer Behaviour and Branding in Digital Age
Marketing and Sustainability in the Age of Globalisation
Behavioural Science, Social Media & Marketing Analytics
Design Thinking
Managing Creativity and Innovation
Statistical Decision Making
Strategic Marketing Management
Digital Campaigns Management
Artificial Intelligence (AI) in Marketing
Research Methodology
Digital Marketing Tools and Trends
Project

入学资格

General Requirements

Bachelor’s degree
-Bachelor’s degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate.
-Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment.
-Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.
-​Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.

课程费用

预算
< RM40000 (全课程学杂费预计总额)
学费
RM 38,800
申请费
RM 800
其它费用
Library Deposit(refundable)/ RM500

以上列出的费用仅供参考,欲获取准确的学杂费资讯,请点击查询

课程咨询

APU学生事务部 - info@apu.edu.my
电话: 03-8996 1000

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