Asia Pacific University of Technology & Innovation
Asia Pacific University of Technology & Innovation

Asia Pacific University of Technology & Innovation

亚太科技大学

MASTER IN DIGITAL COMMUNICATION

Introduction

Discipline
Mass Communication
Program
Master's Degree Program
Qualification Awarded
MASTER IN DIGITAL COMMUNICATION
Awarding Institution
Asia Pacific University (APU) Master Award / APU-DMU Dual Master Award
Recognition of Qualification
Malaysian Qualifications Agency (MQA)
Course Duration
12-18 months (Full Time) / 2-2.5 Years (Part Time)
Intake
January, March, July, November
Class Location
  • Asia Pacific University of Technology & Innovation (Bukit Jalil)

Specialty

Course Syllabus

Major Subjects
Pre-Requisite Modules (For Non-Media & Communication Students)
Duration: 1 month (Full-time) / 2 months (Part-time)

Fundamentals of Communication
Media Theories
Core Modules

PR Strategies
Communication Theory and Practice
Global Communication Competencies
Digital Campaigns Management
New Media Industries and Technologies
Statistical Decision Making
Research Methodology
Digital Media Analytics
Behavioural Science, Social Media & Marketing Analytics
Project

Entry Requirement

General Requirements
Bachelor’s degree

-Bachelor’s degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate.
-Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment.
-Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.
-Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.

Student

Achievements of Students

Achievements of Graduates

Course Fees

Budget
< RM40000 (estimated total amount of the tuition and miscellaneous fees for the entire program)
Tuition Fee
RM38,800
Application Fee
RM 800
Other Fees
Library Deposit(refundable)/ RM500

The fee listed above is only for reference. For the actual information of the tuition fees, please click here to inquire.

Course Inquiry

Student Services Department - info@apu.edu.my
Contact Number: 03-8996 1000

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