旅游管理学

学士课程

旅游管理荣誉学士学位

亚太科技大学学士文凭 / APU-DMU Dual Award

马来西亚学术资格鉴定机构

3 年/6学期

March, July, September, November

• 亚太科技大学 （武吉加里尔）

Level 1
Common Modules
Introduction to Management
Business and Communications Skills
Digital Thinking and Innovation
Fundamentals of Accounting
Marketing

Specialised Modules
People Management
Introduction to Hospitality and Tourism
Introduction to Services Management
Legal Aspects in the Hospitality and Tourism Industry
Fundamentals of Entrepreneurship

Elective Module
Introduction to VRAR and Metaverse

Level 2
Common Modules
Digital Marketing
Business Research Methods

Specialised Modules
International Cultural and Communications
Innovation Processes
E-Tourism
Hospitality and Tourism Revenue Management
Retail Travel Operations
Ticketing and Computer Reservation System
Geography of Travel and Tourism

Elective Modules
Consumer Behaviour
Sports and Recreational Tourism
Sports and Recreational Facilities Management

Internship 16 weeks

Level 3
Specialised Modules
Crisis Management and Communications
Sustainability in Tourism and Hospitality Industry
Managing People and Performance
Meetings, Incentives, Conventions and Exhibitions
Investigation in Tourism Management
Venture Building
Final Year Project
Tourism Policy, Planning and Development
Monitoring and Evaluation of Services Management
International Tourism Marketing

Elective Module
Tourism in Action