Introduction

Discipline

Tourism Management

Program

Bachelor's Degree Program

Qualification Awarded

BACHELOR OF ARTS (HONOURS) IN TOURISM MANAGEMENT

Awarding Institution

Asia Pacific University (APU) Degree Award / APU-DMU Dual Award

Recognition of Qualification

Malaysian Qualifications Agency (MQA)

Course Duration

3 Years/6 Semesters

Intake

March, July, September, November

Class Location

Asia Pacific University of Technology & Innovation （Bukit Jalil）

Course Syllabus

Major Subjects

Level 1
Common Modules
Introduction to Management
Business and Communications Skills
Digital Thinking and Innovation
Fundamentals of Accounting
Marketing

Specialised Modules
People Management
Introduction to Hospitality and Tourism
Introduction to Services Management
Legal Aspects in the Hospitality and Tourism Industry
Fundamentals of Entrepreneurship

Elective Module
Introduction to VRAR and Metaverse

Level 2
Common Modules
Digital Marketing
Business Research Methods

Specialised Modules
International Cultural and Communications
Innovation Processes
E-Tourism
Hospitality and Tourism Revenue Management
Retail Travel Operations
Ticketing and Computer Reservation System
Geography of Travel and Tourism

Elective Modules
Consumer Behaviour
Sports and Recreational Tourism
Sports and Recreational Facilities Management

Internship 16 weeks

Level 3
Specialised Modules
Crisis Management and Communications
Sustainability in Tourism and Hospitality Industry
Managing People and Performance
Meetings, Incentives, Conventions and Exhibitions
Investigation in Tourism Management
Venture Building
Final Year Project
Tourism Policy, Planning and Development
Monitoring and Evaluation of Services Management
International Tourism Marketing

Elective Module
Tourism in Action

Entry Requirement

Direct Entry to Level 1 of the Degree
STPM -2 Passes in STPM with a minimum Grade C (GP 2.0).
A-Level -2 Passes (Grade A-D) in A-Level
UEC -5 Grade B’s in UEC.
Matriculation/ Foundation Passed Foundation programme (minimum CGPA of 2.0).

Entry to Level 2 of the Degree
Diploma
Successful completion of the APU Diploma or Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree
(Subject to the approval of the APU Academic Board)

Course Fees

Budget

< RM125000 (estimated total amount of the tuition and miscellaneous fees for the entire program)

Tuition Fee

RM100,400

Application Fee

RM800

Other Fees

Library Deposit(refundable)/ RM500

The fee listed above is only for reference. For the actual information of the tuition fees, please click here to inquire.

Course Inquiry

Student Services Department - info@apu.edu.my
Contact Number: 03-8996 1000

Asia Pacific University of Technology & Innovation