旅游管理学, 酒店管理学

学士课程

BA (HONS) IN TOURISM MANAGEMENT

Asia Pacific University (APU) Degree Award / APU-DMU Dual Degree Award

Malaysian Qualifications Agency (MQA)

3年

September

• 亚太科技大学 （武吉加里尔）

Year 1 Degree:
Accounting Skills
Business and Communications Skills
Digital Thinking and Innovation
Introduction to Management
Marketing
People Management
SPECIALISED MODULES

Introduction to Travel and Tourism Environment
Introduction to Services Management
Legal Aspects in the Hospitality and Tourism Industry
Introduction to VRAR and Metaverse

Year 2 Degree:
Creativity and Innovation
Critical Thinking In Management
Consumer Behaviour
Business Research Methods
E-Tourism
Geography of Travel and Tourism
International Culture and Communication
Sports and Recreational Tourism
Retail Travel Operations
Hotel Accommodation Management
Ticketing and Computer Reservation System
Restaurant Management

Degree Year 3:
Crisis Management and Communication
International Tourism Marketing
Investigations in Tourism Management
Meetings, Incentives, Conventions and Exhibitions
Monitoring and Evaluation of Service Management
Tourism in Action
Managing People and Performance
Tourism Logistics
Tourism Management Project
Tourism Policy, Planning and Development
Tourism Sustainability
Hotel Innovation Management